Final Exam 1-3 Flashcards
What is activism?
The policy or action of using vigorous campaigning to bring about political or social change
-Often seen from a grassroots organization
What is advocacy?
Public support for, or recommendation of, a particular cause or policy
-Draws support for a cause from a variety of organizations and sources
Public policy process in changing legislation steps
- Idea
- Cause
- Public profile
- Influence
- Support
- Action
- Change in legislation
- New policy environment
Crisis Management and Activism/Adovacy
- Must accurately assess possible crises
- Communicate these risks to publics and key stakeholders
- Best to identify and align with third-party resources to help clarify their stance/ position
What is Stakeholder analysis/ mapping?
Strategic planning process that allows organizations to identify where key stakeholders stand on an issue.
- Positive, negative, undecided
- Can focus their communication outreach efficiently and effectively
Attributes to support and sustain a relationship between organizations and their stakeholders
- Credibility
- Reliability
- Motivation and organization
3 key phases in the “roll-out” process:
- Announcement preparation and build-up - discussion with stakeholders to figure out their position
- Announcement - Involve stakeholder allies
- Announcement roll-out and follow-up - sustaining the message through a variety of instints
Social media on Activism and Advocacy
Changed the landscape
- Smaller groups can now communicate and get their message out
- Gain greater attention and profile to their position and causes
Types of crises and issues
- Environmental
- public health and safety issues
- security issues
- Sabotage and terrorism
- Product quality and safety issues
- Criminal activity
- Ethics and business practices
- Unauthorized disclosure
- Inadequate or insufficient quality-control procedures
- Workplace issues
- Stakeholder activity
Effective strategic communications planning
Issues Management coupled with strong Stakeholder management
Types of audiences and stakeholders
- Stakeholders, internal and external
- Governments
- Opinion leaders, influencers
- Business, professional and labour groups
- Community groups, non-governmental organizations (NGOs)
- Customers, clients
- Shareholders
- Partners, internal and external
- Media
- General public
Why is it important for organizations to build relationships with their stakeholders?
Strong and enduring relationships between organizations and their key stakeholders are critical to facilitate and enable a sound working environment/partnership in both normal and challenging times
