Final - Brands and products Flashcards
Person who is in charge of developing and selling a brand.
Brand manager
Value of the brand that allows the company to make additional money from the brand.
Brand equity
Degree to which people know about a brand
Brand awareness/recognition
Support that people give to a brand by continuing to buy it rather than switching to another brand.
Brand loyalty
The brand with the largest sales in its product category.
Brand leader
Things that people connect…
Brand association
Using a successful brand name to sell new types of product.
Brand stretching/extension
Ideas and beliefs that people have about a brand.
Brand image
Rango de producto
Product range
Ciclo del producto
Product lifecycle
Lanzamiento de producto
Product launch
Recomendación de producto
Product endorsement
Disposición de producto
Product placement
defectuoso
defective
hacer recortes de personal
downsize
fusión (de compañías)
merger
rama
branch
almacén
warehouse
what the company wants the customer to think about the brand
brand identity
a brand with high price for quality products
premium brand
brand with low princes
economy brand
someone who represents the brand
brand ambassadors
group of products that customer will chose
consideration set
people whose job is is to think up ideas for cool content
creatives
certain grooup of people in society
social demographic
to aim
to pitch
precio que solo esta en tu cabeza
psychological pricing
productthat everyone wants
must-have product
estoy contento o triste después de coprar
post-purchase consonance/dissonance
exclusive brand
luxury, upmarket, high-end, upscale
economy brand
low-end, value-for-money
famous brand
well-known brand
new products aregiven new names with no other connection to the brand
individual branding
new products are placed under the umbrella of an existing brand
family branding
partnership with a firm that has an espablished brand
co-branding
suppliers product for another company
private or store branding
others are allowed to produce items carrying the brand name
brand licensing
charachteristic of the product that benefits the customer
features
etiquetado
labelling
el que obtens per vendre la marca
brand equity
