Final - Brands and products

Question 1

Person who is in charge of developing and selling a brand.

Answer 1

Brand manager

Question 2

Value of the brand that allows the company to make additional money from the brand.

Answer 2

Brand equity

Question 3

Degree to which people know about a brand

Answer 3

Brand awareness/recognition

Question 4

Support that people give to a brand by continuing to buy it rather than switching to another brand.

Answer 4

Brand loyalty

Question 5

The brand with the largest sales in its product category.

Answer 5

Brand leader

Question 6

Things that people connect…

Answer 6

Brand association

Question 7

Using a successful brand name to sell new types of product.

Answer 7

Brand stretching/extension

Question 8

Ideas and beliefs that people have about a brand.

Answer 8

Brand image

Question 9

Rango de producto

Answer 9

Product range

Question 10

Ciclo del producto

Answer 10

Product lifecycle

Question 11

Lanzamiento de producto

Answer 11

Product launch

Question 12

Recomendación de producto

Answer 12

Product endorsement

Question 13

Disposición de producto

Answer 13

Product placement

Question 14

defectuoso

Answer 14

defective

Question 15

hacer recortes de personal

Answer 15

downsize

Question 16

fusión (de compañías)

Answer 16

merger

Question 17

rama

Answer 17

branch

Question 18

almacén

Answer 18

warehouse

Question 19

what the company wants the customer to think about the brand

Answer 19

brand identity

Question 20

a brand with high price for quality products

Answer 20

premium brand

Question 21

brand with low princes

Answer 21

economy brand

Question 22

someone who represents the brand

Answer 22

brand ambassadors

Question 23

group of products that customer will chose

Answer 23

consideration set

Question 24

people whose job is is to think up ideas for cool content

Answer 24

creatives

Question 25

certain grooup of people in society

Answer 25

social demographic

Question 26

to aim

Answer 26

to pitch

Question 27

precio que solo esta en tu cabeza

Answer 27

psychological pricing

Question 28

productthat everyone wants

Answer 28

must-have product

Question 29

estoy contento o triste después de coprar

Answer 29

post-purchase consonance/dissonance

Question 30

exclusive brand

Answer 30

luxury, upmarket, high-end, upscale

Question 31

economy brand

Answer 31

low-end, value-for-money

Question 32

famous brand

Answer 32

well-known brand

Question 33

new products aregiven new names with no other connection to the brand

Answer 33

individual branding

Question 34

new products are placed under the umbrella of an existing brand

Answer 34

family branding

Question 35

partnership with a firm that has an espablished brand

Answer 35

co-branding

Question 36

suppliers product for another company

Answer 36

private or store branding

Question 37

others are allowed to produce items carrying the brand name

Answer 37

brand licensing

Question 38

charachteristic of the product that benefits the customer

Answer 38

features

Question 39

etiquetado

Answer 39

labelling

Question 40

el que obtens per vendre la marca

Answer 40

brand equity