Final Flashcards

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1
Q

What is language?

Language is ____ and ____

Is Language static?

A

> Language is “Arbitrary” and “Conventional”

Why is language arbitrary?
> Language is “Symbolic”
> Language is a system of communication that uses SYMBOLS

What are the symbols?
> words in different languages are arbitrary assignments to their meanings

Why is language conventional?
> language requires a SHARED agreement among people to follow certain rules or Grammar
> “Grammar” = conventional system of rules

Language is NOT static - it evolves

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2
Q

What function does language play in every day life?

(Socio-cultural functions = Social and Cultural Functions of Language)

Communicative Exchange
(what are the others)?
A
  1. Communicative exchange
  2. Language and Identity
  3. Language and Unity

“Communicative Exchange”
> Languages is used to communicate with one another
> Basic tool for us to conduct human affairs via “conversation”
> “Expression of affect” - we use language to outwardly express how we are feeling/emotions
e.g. Singlish uses Leh, Lah, Lor
> “Thinking” - our thoughts can be expressed in words or pictures - language enables us to think
> “Control of reality” - languages helps us engage with reality and the world around us
e.g. praying, shouting “Go” at a sports game

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3
Q

Link between Language and Culture

A

> Symbiosis of language and culture (mutually beneficial relationship)

> Language is a CARRIER of culture

> Without language, human culture could not have been able to DEVELOP (we need language to record knowledge and our history, share our culture with other group members)
(we would still be primates!)

> IMPORTANT aspects of a culture are highlighted in vocabulary and common phrases
(e.g. “time is money”)

> Language also enables people to DISTINGUISH EXPERIENCES DIFFERENTLY according to the categories provided by their respective language

(a different language results in a different view of the world)

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4
Q

Language:

Accent versus Dialect

A

Vocabulary or “argot” used

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5
Q

Language:
What are the different variations of a language?

  1. Accent
  2. Dialect
  3. Argot / Jargon
  4. Slang
  5. Lingo
A
  1. “Accents”
    > variations in the way people PRONOUNCE words of the SAME language
    > arise due to geographical or historical differences
    > e.g. Southern Accent, NY accent can all be English
  2. “Dialect”
    > A particular variation of a language characterized by differences in vocab, grammar, and pronounciation
    > specific to regions or social groups
    > sort of understand - “mutual intelligibility”
    > e.g. Cantonese, Mandarin, Hokkien
    > refer to the continuum of dialects
  3. “Argot”
    > SPECIALIZED or private vocabulary for an IN-GROUP
    > specialised vocabulary IN A LINGO
    > Jargon = Professional vocab
    > obscures meaning of communication between in-group members, which creates a sense of identity
    > e.g. Medical jargon, gay jargon, gang jargon
  4. “Slang”
    > COLLOQUIAL/INFORMAL/TRENDING phrases tied to time or place
    > often impermanent (they change)
    > not understood by all groups
    > e.g. Millennial slang, geographical slang
    (text-speak, net-speak, Gen Z-speak)
    > e.g. fly aeroplane = not show up to a meeting
  5. “Lingo”
    > non-standard language use that is not understood by all (including grammar and syntax etc)
    > spoken VERY CASUALLY
    > comprised of slang that IN-GROUP members would understand
    > Opposite of standard language
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6
Q

Language:

Which English is the proper one?

What type of English prevails in Singapore?

A

> Historically British English was thought to be standard English
However, even Britain has variations in English spoken. Different geographical regions have different ACCENTS

In Singapore:
> Singapore Standard English - close to British English (similar grammar and spelling)
> Singlish or Colloquial Singapore English (CSE)
> Singlish is considered a “different kind of English” - it has its own grammar, slang/non-mainstream words

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7
Q

Language:

Continuum of Dialects

  1. Vernacular
  2. Pidgin
  3. Creole
  4. Patois
A

Progression in dialect from intelligible/understandable to not being able to understand the dialect

  1. “Vernacular”
    > Umbrella term for language used in EVERYDAY LIFE
    > as opposed to formal language
  2. “Pidgin”
    > Lingua Franca or “language of commerce”
    > Lowest or simplest idea behind language evolution
    > Pidgin is a grammatically SIMPLIFIED form a language
    > Have limited vocabulary and grammar (broken language, short hands, non-grammatical)
    > A way of functionally communicating by people who do not speak each other’s language
    > Pidgin is not the speaker’s native language
    > E.g. Adopting broken Malay words to bargain in the market (Malay-derived pidgins)
  3. “Creole”
    > A language formed from a mixture of different languages that used to be a pidgin
    > There is some sort of standardized use and grammar
    > Viewed as a corruption of a base language (“corrupted”)
    > E.g. Singlish
    > *Broken English is NOT Singlish (there is a difference)
  4. “Patois”
    > Predominant dialect in a region (still different than Standard Language)
    > Has an element of POWER and DEROGATORY too
    > e.g. shift your language to a patois to show others that their language is inferior

Then, a dialect with power becomes a language

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8
Q

Language:

Singlish

A

> Semi-tonal language (adding lah, leh lor changes the MEANING of the sentence)

> used in informal settings and with members of you in-group

> a mixture of languages, such as Malay, English, and Hokkien

> Surprisingly, you do not need to know Malay, Hokkien, or Mandarin to speak Singlish

> Main benefit is that Singlish is an EFFICIENT language because it uses short hands

> Singlish, like language, is dynamic and evolves as society changes

> Singlish is entering into the business world too (ads in Singlish, robots can understand Singlish)

> Singlish is Singapore’s most POLITICAL language

> Government (especially LKY) wanted Singaporeans to speak Standard English because it can be understood by many people everywhere as opposed to Singlish (seen as a handicap since people cannot easily code switch between SSE and Singlish)

> “Speak Good English Campaign” in 2000s recognized that Singlish is a cultural marker and promoted efforts to speak Standard English

> Gradually there has been increased acceptance of Singlish. The position remains that SSE is vital for Singaporeans to earn a living, and Singaporeans should tell the difference between Singlish and standard English

> Singlish is the “natural lingua franca” of the grunts (military men)
Lingua Franca = a language that is adopted as a COMMON language between speakers whose native languages are different. = Bridge language

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9
Q

What function does language play in every day life?

(Socio-cultural functions = Social and Cultural Functions of Language)

Language and Identity

  1. National Identity
  2. Ethnic Identity
  3. Social Identity
A

(EXPRESSION OF WHO YOU ARE)

> Language is a major MARKER for groups to DISTINGUISH themselves from other groups, thereby maintaining GROUP IDENTITY

(language is a way for us to CONSTRUCT our group identity)

Social Identity:
> within groups, language establishes STATUS and HIERARCHY
(e.g. who speaks Standard English versus those who speak Singlish => CLASS MARKER)
> Language could also not be unifying since language is a major marker of SOCIAL IDENTITY
> Singlish has traditionally been associated with lower class (you wouldn’t use Singlish to communicate with you superiors)
> people who can code switch between SSE and Singlish are regarded as higher status

Ethnic and National Identity:
> Language is a RALLYING point of ETHNIC and NATIONALIST sentiment because language is a powerful, and VISIBLE sign of CULTURE

E.g. Many countries like France have “No English” campaigns to maintain own language

E.g. Singlish is an UNIFIER (brings a country together) and celebrates Singapore’s cultural identity (it is a cultural marker!)

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10
Q

Language:

When does a dialect, creole etc. become a full fledged language?

A

> A dialect with sufficient social and economic power becomes a language

e.g. Cantonese

> Many European languages (French, Italian) are very similar to one another and stem from LATIN
Could be considered CORRUPTED Latin

When will Singlish be a language of its own?

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11
Q

Language:
(Socio-cultural functions = Social and Cultural Functions of Language)

Language and Unity (social change)

  1. Keeping history
  2. Enculturation and socialization
  3. Social Change
A

(FUNCTION OF KEEPING PEOPLE TOGETHER)

> Language is a construct or knowledge base that you can PASS on to future generations so they can PERPETUATE your culture

> you socialize future generations on the beliefs and norms are

> Language of a culture directs people’s attention to the most important things in particular cultures
(language SHAPES our social realities and cultures)

> the WAY you talk is a signal of SOCIAL CHANGE

> Language comes with cultural baggage (e.g. ‘nurse’ is gendered)

> Changes in language, such as language borrowing, signal wider shifts in societal thinking
(e.g. What you envision as the gender of a ‘surgeon’ versus ‘nurse’ may change over time)

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12
Q

Link between Language and Culture

What is the role of language in Different Cultural Contexts?

Hall’s Theory of High and Low Context

Language and gender?

A

> you cannot assume communicating the same language will mean your message is communicated clearly > must consider high versus low context culture

> recall that members of low context cultures focus on the MESSAGE and the EXPLICIT WORDS itself.
may miss actual meanings behind words of someone from a high context culture

> High context cultures focus on everything else, like relationships, history, gestures, status, whether you are in or out group etc.
You have an ARGOT used to communicate with your in-group members, such as SHORT HANDS that do not necessitate overt, complete responses
also subtle meanings behind different words based on the way you deliver it
e.g. in SG, “can!” shows enthusiasm versus “Ok can” which shows marginal reluctance, but a low context culture would see it as agreeance

> shows how language and vocab can be perceived differently in different cultures

Genders:
> women are more high context (communicated via implied messages such as through behaviour)
> men need to be explained everything

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13
Q

Language:

How does code switching demonstrate when, where, and to whom certain languages or dialects are used (in Singapore)?

Casual Setting between colleagues?

Formal setting like communicating with your boss?

Communicating with your family?

A
  1. Casual Setting with friends
    > Singlish - consider your friends in-group members, some intimacy
    > e.g. friends, family, buying groceries
  2. Formal Setting
    > Standard English is spoken (want to match the superior status of your boss)
    > related to how English is the COMMON language of communication among Singaporeans and to foreigners (serves an economic purpose)
    > Seen as a status symbol in SG (signals that you are educated, more powerful)
    > Since English is not one’s first language, it can create DISTANCE too
    > e.g. school, at work, meeting with strangers or clients
  3. Informal Setting with Family
    > Mother tongue language
    > Signals intimacy and comfort
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14
Q

Characteristics of NVC (behaviours)

A

Some characteristics of NVC are “UNIVERSAL” across cultures
> We ALL possess the same body parts, face similar contexts, have similar information to convey, have similar motives and functions etc.
> Universal “Facial Expressions” for happiness, sadness, anger etc.
> these universal elements tend to be what is most BASIC or HONEST (hence instinctive and expressed at BIRTH)

Other characteristics of NVC is “UNIQUE” to a particular culture
> different display rules
> e.g. Singapore is the most emotionless society in the world, but would be more accurate to say Singapore is the most expressionless / doesn’t show emotions on the face –> likely to due face culture found in Asian societies)
> different meanings attributed to behaviours

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15
Q

Functions of NVC
(see slide)

> give examples

A
  1. Repeat verbal messages
    > e.g. waving while saying “Hi”
    (send the same message)
  2. Accent/reinforce verbal messages
    > used when verbal messages are not sufficient to communicate the message clearly or strongly
    > gestures can reinforce the meaning or intensity of the message
    > e.g. saying “stop” and using hands to create distance
    > e.g. stomping while shouting
  3. Complement or modify a verbal message
    > NVC adds to the meaning.
    > It could send a slightly different meaning than the verbal message
    > e.g. pat on the should saying “that’s alright” versus “excuse me” => complement
    > e.g. hugging while saying “I love you”
  4. Substitute or replace verbal messages
    > No verbal messages are sent
    > instead, you communicate strictly non verbally
    > e.g. “shh” gesture, other symbols
  5. Contradict verbal message
    > e.g. saying “I’m okay” while also crying or having a sad expression
    > body language cannot lie! It sends a message too
  6. Regulate and manage conversations
    > e.g. pauses in conversation to speak or emphasize points, walking away when convo is over
    > e.g. nodding to signal your partner to continue talking
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16
Q

Channels of NVC

How does these channels relate to culture?

A
  1. Kinesics
  2. Proxemics
  3. Haptics
  4. Artifacts
  5. Physical appearance
  6. Paralanguage
  7. Chronemics

Different cultures have their own CULTURALLY AGREED UPON SYMBOLS and NVC

(e.g. Not all cultures share the same beliefs about personal space and meanings of body language)

“Culturally prescribed codes” that are internalised by members

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17
Q

What is NVC?

A

> Communicating without words and primarily via attitudes, personalities, emotions, relationships with others, voice, face/body

> NVC is not taught formally, but rather, it is LEARNED through observation and imitation

> Messages sent via NVC tend to be ambiguous and complicated

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18
Q

Unique NVC in SG?

A

> waiting for instructions from people in authority before doing anything

> joining queues without knowing or caring what the queue is for

> wear winter clothes indoors and summer clothes outdoors

> Emotionless or expressionist due to face culture (need to maintain dignity and avoid shame) - “Paiseh piece” where no one ends up taking the last piece of food

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19
Q

Channels of NVC:

Kinesics
> what is it?
> cultural differences?
> SG?

A

Study of BODY LANGUAGE

  1. Posture
  2. Facial Expressions
  3. Eye Contact
  4. Gestures

Cultures: Body language has different MEANINGS and NORMS depending on the culture. Some body language is more APPROPRIATE than others.

> Your posture can indicate a lot (e.g. Tired? Sorry? Guilty?)

> different cultures use different gestures when speaking, and they have different meanings
E.g. Asian cultures don’t tend to use hand gestures as much
E.g. Nod could mean “yes” or “No” (in Thailand)
E.g. “peace sign” has many other meanings (2, chop, wait or pause)

> Different perceptions about length of eye contact
E.g. in Japan, too much eye contact is considered rude
In hierarchical Asian cultures like Singapore, it’s expected for subordinates to look down to bosses or seniors
Look into the eyes of people of your own status

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20
Q

Channels of NVC:

Proxemics
> What is it
> Cultural differences?
> SG?

A

Use of SPACE (physical and psychological space)

> How you claim the environment around you is tied to culture (e.g. collectivist or individualistic)
Individualistic cultures tend to desire more distance/space and value PRIVACY
Collectivist cultures are more interdependent and require less space

  1. Territoriality - space CLAIMED by individuals, whether permanently or temporarily
    > How do you protect your private space in communal spaces?
    > e.g. Singapore “chope” for marking a seat
  2. Personal space - invisible bubble surrounding individuals
    > What is the appropriate distance for INTIMATE distance, PERSONAL/conversation distance, SOCIAL distance (small groups), and PUBLIC distance (large groups)?
    > E.g. In India, personal space is nonexistent (stand closely in queues, live in close quarters)
    > E.g. In Singapore, some personal space in queues for MRT lines

> Psychological space comes from silence (e.g. loud talkers are disturbing on MRTs)
* now people are social distancing

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21
Q

Channels of NVC:

Haptics
> What is it 
> Cultural differences?
> SG?
> Other things dictating amount and type of touch?
A

Use of TOUCH (amount and type of touch that is appropriate)

> relates to High versus Low Contact cultures, Contact versus Noncontact cultures

> Reasons for touching include:

  1. Expressing emotions
  2. Exerting control
  3. Performing ritualistic behaviours

> Culturally accepted boundaries for touch varies with levels of EMOTIONAL RESTRAINT and RIGID STATUS distinctions

> SG is a fairly LOW CONTACT culture

> Amount and type of touch is also affected by:

  1. Age (do not touch older person)
  2. Sex (e.g. Chinese men don’t hold hands but Indian men do)
  3. Relationship with people
  4. Location, situation, the environment (private or public)
  5. Duration of touch and relative pressure
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22
Q

Channels of NVC:

Artefacts
> What is it 
> Cultural differences?
> Cultural Appropriation versus Cultural Exchange?
> SG?
A

Material side of culture
> what you wear and what you possess
(clothing, homes, cars, technology, jewellery)
> What do these possessions and attire signal?

> markers of IDENTITY, including CLASS identity, NATIONAL identity, subcultures, ETHNIC identity etc.

> “Cultural Appropriation” is the unacknowledged or inappropriate ADOPTION of customs/practices etc. of one culture by members of another culture (typically from a more DOMINANT group)
e.g. wearing Qipao to prom, Katy Perry wearing kimono in her MV

> Cultural appropriation is NOT the same as “cultural exchange”, since cultural appropriation could be used without permission in inappropriate, harmful or unwelcome ways, could reinforce negative stereotypes, perpetuates oppressive narratives/stereotypes
e.g. wearing clothing in a way it’s not meant to be worn
there lacks a “want” to be a part of that community when adopting the customs/attires etc.
especially if it’s adopted by the dominant group that treats the minority group in a discriminatory way = double standard

> You can however have cultural exchange and use cultural symbols as long as its not inappropriate, unwelcome, and negative (e.g. Racial Harmony Day)

Clothing:
> Occupational dress versus leisure clothing
> in SG, people judge others based on their attire
> Nowadays, there is less differentiation between occupational dress and leisure clothing

> National Costume
Occupational uniforms for police, nurses, firemen
School Uniform
Traditional Costumes (could reinforce stereotypes)
e.g. NETS E-Pay “brownfacing” ad (impersonating ethnicities with darker skin, like Indian)

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23
Q

Channels of NVC:

Physical Appearance
> What is it
> Cultural differences?

A

Attractiveness and Body Preference

> How is beauty defined in your culture?
Physical appearance is used to communicate aspects of one’s IDENTITY (e.g. gender, sex, age, status)

> What are the physical appearances for a GIRL versus BOY in one’s culture?
(e.g. length of hair)

> what is considered age appropriate?

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24
Q

Channels of NVC:

Paralanguage
> What is it
> Cultural differences?
> SG?

A

“How” something is said, not the message (“outside words”)
> can affect the meaning of words
> Different cultures have different paralanguage

Includes:

> Voice (pitch, volume, rhythm, accent)

> Sounds (laugh, cry, gasp, moan, sighing)
E.g. in SG, “nah! Neh! Nor! Doo”

> Silence (stuttering, vocal fillers, long pauses or silences)
E.g. in SG, loud talkers are annoying (overhearing conversations on the MRT is disturbing) –> want psychological space and privacy

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25
Q

Channels of NVC:

Chronemics
> What is it
> Cultural differences?
> SG?

A

Communication through the USE OF TIME
> e.g. how we perceive the passing of time, how we react to time
> Also refers to time orientation (importance placed on the passage of time) - Kluckhohn and Strodtbeck

> different cultures view time differently

Edward Hall:

  1. M-time (“monochronic time” or people)
    > idea of don’t waste time, don’t keep people waiting
    > value time a lot
    > do one thing at a time
    > are very committed to the job, plans
    > values promptness
    > accustomed to ST relationships
    > E.g. In Singapore, you are expected to have your MRT card ready to scan before you arrive at the scanner to expedite the process
    > keeping people waiting is anti-social (e.g. pick what you want to order beforehand)
  2. P-time (“Polychronic time” or people)
    > Relaxed view of time
    > multi-task
    > change plans often and easily
    > base promptness depending on relationship
    > tendency to build life long relationships
    > e.g. interestingly, outside of work and in social spheres, Singaporeans are very relaxed and polychronic

therefore, SG is moderate in chronemic

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26
Q

Culture’s contribution to Business Communication

A

> Throughout a person’s life, they are SOCIALIZED and eventually inculcated into professional and organizational cultures

> Start with NATIONAL culture, which differs depending on which subgroup you subscribe to (ethnic, gender, generation, region, religion)

> Through EDUCATION, students are channeled into certain professions and get exposure to PROFESSIONAL CULTURES (academic, business, engineering, governmental, legal, medical culture etc.)
Each professional culture has its own EXPECTATIONS

> then once you get a JOB, you join a specific company and are part of an ORGANIZATIONAL CULTURE (corporate culture)

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27
Q

Organisational (Corporate) Culture?

A

> climate of the WORKPLACE, which is largely defined by the actions of an organization’s LEADERSHIP team/FOUNDER

> As with all cultures, organisational cultures CAN CHANGE over time, as the tone at the top changes

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28
Q

Work-related values:

  1. Individualism v Collectivism

What about SG on the spectrum?

A

> work in teams or work individually

> individual workers have CLEARLY DEFINED RESPONSIBILITIES and TASK OWNERSHIP
Success and failure is on the individual

> Collectivist cultures: job is assigned to a work unit or task force. There are NO CLEAR BOUNDARIES of responsibilities

SG:
> Collectivist
> however, SG is becoming increasingly individualistic
> depends on the company

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29
Q

Work-related values:

  1. Work and Material Gain

What about SG on the spectrum?

A

> related to Hofstede’s masculinity v femininity
also related to indulgent v restraint
and LT orientation

> Do workers value HARD WORK (e.g. see hard work as a virtue, able to benefit in the LT, live to work, work is an end in itself)
Or is work a BURDEN (work to live, work is a means to an end)

SG:
> Workaholic culture

Debate:
> working too hard - stress-related illnesses, not enough time to enjoy benefits of hard work

> Or, people who love to work live longer = work is essential to achieve a meaningful life = work life balance

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30
Q

Work-related values:

  1. Quality v efficiency / practicality
A

> Decision about trade-off between quality versus cost/efficiency

> High quality and perfection of products = Japan and Germany (might compromise quality)

> Or maximum productivity and lowest cost = US (might compromise quality)

31
Q

Work-related values:

  1. Task versus Relationship priority
A

> related to Hall’s high and low context cultures

> Prioritize goals and tasks v relationships, connections, and process

E.g. China relies on relationships to get work done

SG swings from both ends (mixture of both western and eastern values)

32
Q

Communication Styles and Manner of Self-presentation (Business)

What are the factors to consider when communicating in business?

SG?

A

Communication Styles:
1. Level of Formality
> very formal - use honorifics, titles, formal dress, formal greetings

  1. Direct / Indirect communication
    > degree of harmony seeking
  2. High / Low context communication

Manner of self-presentation:

  1. Assertiveness or Honesty
  2. Interpersonal Harmony
  3. Hierarchical

SG:
> increasingly informal culture, with pockets of formality
> e.g. certain professions like banking and law
> the context behind a message is very important in Asia. SG is moderate (less ambiguity in communication compared to rest of SE Asia, but at the same time, try to maintain some level of group harmony)
> Singapore is a very hierarchical society (stems from meritocracy and differences in power)

33
Q

Business Protocol (daily processes) pt 1

  1. Initial Contact
  2. Greeting behaviour

SG?

A

Initial Contact
> how is an appointment or meeting set in a culture?
> What is the preferred MEDIUM?
(phone, email, text message)
> Is an intermediary or liaison necessary?
> How much LEAD TIME is required (can you set a meeting out of the blue)?
> When is the BEST TIME AND DATE? (evenings, mornings, weekdays, holidays)
> SG has 24/7 culture

Greeting Behaviour: 
> Who greets first? 
> Degree of formality? 
> How much physical contact?
> Deferential (respectful) v friendly? 

> SG is deferential to those in high ranks

34
Q

Business Protocol (daily processes) pt 2

  1. Personal Appearance
  2. Gift Giving

SG?

A

Personal Appearance
> Level of formality? (formal attire or casual)
> Use of uniforms?

Gift Giving
> Are gifts perceived as a considerate gesture or a BRIBE?
> What are considered appropriate gifts?

> SG has strict laws against bribery
Gifts should be meaningful and not too financially expensive

35
Q

Business Management Styles for:

  1. Managing staff
  2. Conducting business meetings and functions of such meetings
  3. Giving presentations
    (Quasilogical/presentational/analogic)

SG?

A

A. Managing Staff:
> What is the superior/subordinate relationship
> Micromanaging, collaborative, or give autonomy/hands-off?
E.g. Asian cultures and SG are collectivist and prefer SENIOR MEMBERS HELPING JUNIOR MEMBERS

Relates to the Confucian idea that relationships are UNEQUAL and COMPLEMENTARY

> how do you motivate people?

B. Business Meetings and its Functions:
> Are meetings for DECISION MAKING, DISCUSSION or VALIDATION of DECISIONS already made?
e.g. in SG, meetings between PEERS are for discussion, whereas meetings with managers could be for decision making or validation

C: Presentations
> “Quasilogical” - focused on STATISTICS, evidence

> “Presentational” - persuade others by appealing to EMOTIONS and AFFECTIONS

> “Analogic” - using a STORY or PARABLE to convey a lesson, use precedents

SG: Quasilogical and analogic

36
Q

Business Negotiations

> When do negotiations arise? Why?

> relation to culture?

A

Negotiation occurs to either:

  1. Yield a transaction (e.g. bargaining on the street)
  2. Resolve/manage a conflict

> Why? Perceived INCOMPATIBILITY of goals

Different cultures will manage CONFLICT differently (varying negotiation styles)

> Degree of confrontation and face saving

> In Western cultures, direct confrontation is normal. Participants explicitly state what they desire and when a conclusion/decision is made

> Asian cultures tend to avoid direct confrontation and save face for ALL involved.
e.g. hard to tell when a proposal is rejected (many ways to say No)

> Also, Asian cultures prefer to deal with people who have established a RELATIONSHIP with them and earned their TRUST (“guanxi”)

37
Q

Types of Negotiation styles and Process

3 approaches

Singaporean negotiation style?

A

3 Styles:
1. Adversarial - zero-sum game, only one winner

e. g. American
2. Win-win - both parties can win (MORE ASIAN approach)
3. Debate - involves thorough discussion

Singaporean negotiation style?
> maintain face via entertainment like golf, karaoke, personal questions about family, compliments

> When relationship is established, offer opinions and share information

> tactics include: “faking display”, pretend not to care about outcomes, fake anger etc.

> then, reach down to earth agreement

(Singaporeans are goal-oriented and want to achieve a decision)

38
Q

Ways for Asian cultures to “say No” but sound like yes to westerners

A
  1. Conditional yes
    “if everything goes as planned, the proposal will be approved”
  2. Counter question
    “Have you submitted the proposal to Minister yet?”
  3. Question is crticized
    “Your question is difficult to answer”
  4. Question is refused/ignored
    “We cannot answer at this time”
  5. Tangential reply
    “Will you be staying longer than original planned”
  6. “Yes, but…” reply
    “Yes, approval looks likely, but…”
  7. Answer is delayed
    “You will know soon”
39
Q

Singapore’s Economy

SMEs versus MNCs?

Family firms versus non family firms

A

> 99% of SG’s enterprises are SMEs (headcount of less than 200 employees, and < S$100 M sales turnover)

> Family Firms are the DOMINANT type of firm among SG’s listed companies –> either shares owned by family or family members occupy leadership position

> Family firms tend to outperform non family firms (better for LT sustainability and STABILITY, maintain founding cultural values, foster relationships within organization)

> example of LT orientation, collectivism, respect for tradition too

40
Q

Diversity and Discrimination in the workplace

What are the sources for discrimination?

A

Tensions can arise between:

  1. Local versus foreign/migrant workforce
    > recall that foreigners are seen as a symbolic and economic threat to Singaporeans
    > Fair Consideration Framework (FCF) was passed by the SG gov’t to help Singaporeans have a better chance of finding employment BEFORE foreign workers
    > Given rise to UNFAIR HIRING or DISCRIMINATION AGAINST LOCALS (e.g. pre-select candidates, fake going through the motions)
  2. Majority versus Minority workforce (Racial discrimination, Gender discrimination)
    > e.g. Malays experienced greater discrimination when applying for jobs and receiving job promotions compared to Chinese

> in SG,women still are paid 16-20% less than men, which largely could be because of DIFFERENCES in occupation
Women tend to work in lower paid occupations as assistants
Men tend to be paid more overtime
Women also face challenges due to parenthood and caregiving

41
Q

Is SG corrupted? Official v informal favoritism?

A

> SG is a hybrid democracy (not a full democracy yet)

> While SG came out as the #3 least corrupt country, there still is “INFORMAL FAVOURITISM” - relationships/guanxi/in group are important and could give someone preferential treatment

>

42
Q

International/global business culture?

A

> As globalization continues, an international business culture is starting to take shape

> Largely monochronic time
low context
egalitarian - autonomy, initiative

> That being said, a company’s local culture continues to exert significant influence over preferred communication practices in business

> e.g. SG may be becoming more informal/casual, but there will remain POCKETS or in-group behaviour, collectivism, hierarchy

> SG hopefully embodies the best of both eastern and western business practices

43
Q

Singapore Airlines Brand (Singapore Girl)

What values does the SIA Brand convey? Does it represent Singapore’s national culture?

How are these values changing?

Critics of the SIA Girl?

A

Values SIA represents:
> Hospitality, warmth, care and compassion ==> For customers and Crew
> Cleanliness
> Family and filial piety
> Safety
> respect for past cultures and future diversity (e.g. Peranakan culture)

SIA Girl:
> High Context via the way she carried herself through the safety video (doesn’t say much)

Critics:
> Sexist/reinforces stereotypes of the subservient Asian woman

44
Q

Health and Culture

Expectations of health and towards illness impacted by what 3 factors?

A

> Explore how CULTURE affects how its members PERCEIVE health/illness, causes of illness and treatment/responses

e.g. if you have an ache, are you unwell?

> What is the role of the government in ensuring its citizens live healthy lives

3 Factors that determine your EXPECTATIONS towards Illness:

  1. Social Environment
    > Socio-economic status, education, and demographic
    > e.g.1 if you’re very wealthy, MILD illness could signal the need for treatment
    > In contrast, if you’re from a less privileged group, feeling unwell does not stop you from working (more tolerant of illnesses)
    > e.g.2 less educated individuals may not recognize symptoms of illness from a lingering pain
    > e.g.3 it is normal for elderly folks to have health problems, like poor eyesight or hearing, whereas the same illnesses in young people signals something is wrong

> Social environment and “social stratification” results in the UNEQUAL DISTRIBUTION of resources and consequently, DIFFERENT EXPECTATIONS towards health
Powerful versus powerless
Social inequalities could underlie “inherited cultural perspectives” (e.g. Indians tend to have more health problems not just due to cultural reasons, but also economic reasons like poor nutrition and lack of clothing)

  1. People’s Beliefs and Attitudes
    > stem from you religious views and worldview
    > Some religions turn to SPIRITUALITY to determine the meanings of illnesses and perceptions about health/life
    (perhaps due to shortcomings in modern healthcare)
    > Is there an afterlife? How much can you intervene in this life?
    (e.g. some religions believe surgery impacts your subsequent life)
  2. Meaning of Illness
    > Are symptoms, like frequent headaches at work, expected or periodic?
    > When do you raise the red flag?
45
Q

Definition of Health

What are the DIMENSIONS of health?

A

> Health is the condition of being sound in BODY, MIND, or SPIRIT, especially freedom from physical disease and pain

Dimensions include:
1. Physical: biological functions, e.g. cell, organs

  1. Mental: cognitive functions, e.g. are you THINKING clearly, can you respond to varied experiences of life?
  2. Social: well-being of your RELATIONSHIPS with others in society
  3. Spiritual: part of the individual that strives for MEANING and purpose of life
  4. Emotional: how are you able to cope with your FEELINGS
46
Q

Spectrum of Health

A

> from healthy to disease

Positive health > Better health > Freedom from Sickness > Unrecognized Sickness > Mild Sickness > Severe Sickness > Death

At what point on this spectrum do you realize you are unwell?

> How you decide whether you’re healthy or sick is related to culture!

47
Q

Health Belief Systems (shape our perception of the CAUSES and TREATMENTS of illness)

SG?

A
  1. Biomedical
    > more dominant system in the world
    > Belief that illnesses are caused by germs, bacteria, viruses
    > Treatment involves REMOVING the CAUSE of illness via medication, curing the infection, repairing the injury
    > Assumes that MEDICAL KNOWLEDGE is OUTSIDE of cultural considerations (everyone should believe in the scientific way for treatment)
    > Therefore, assume health professionals are HOMOGENOUS in their understanding of health, despite differences in cultural background
    > Focused on achieving specific OUTCOMES and results
  2. Naturalistic
    > Belief that illnesses are a product of IMBALANCE with our internal or external environment (system thrown out of equilibrium)
    > e.g. imbalance of hot and cold elements in the body
    > Treatment involves regaining balance
    > e.g. Traditional Chinese Medicine (TCM)
  3. Personalistic
    > Belief that illnesses are the result of ACTIVE INTERVENTION by something SUPERNATURAL
    > e.g. spirit, deity, or God
    > Treatment involves REMOVING THE SPIRIT acting on you

Different health belief systems could give rise to conflicts

SG:
> Biomedical
> Naturalistic (TCM) e.g. Childbirth

48
Q

Traditional Chinese Medicine on Childbirth and Port-Partum Confinement Practices

A

> According to TCM, women should confine themselves to their home for a month. REST is important
Avoid AirCon rooms, keep showers short and taken during the day time with hot water

SG has food delivery for new moms, as well as confinement nannies to cook and care for new moms

Malay communities also believe in MASSAGING new moms to help with blood flow

49
Q

Health and Culture:

Role of Culture as Contextual

A

> Culture is affected by the DAY-TO-DAY PRACTICES of its members

e.g. what did you eat for breakfast/did you have breakfast? Who did you eat it with?

> these practices help members develop their interpretations of health and illness

e.g. is breakfast important to have?

> Cultural meanings provide the “locally situated scripts” through which structures influence the health choices of cultural participants

50
Q

English and access to healthcare

A

> Studies show that patients with LIMITED ENGLISH tend to RECEIVE LESS Optimal health care

> They are UNABLE to communicate with their healthcare giver, which prevents the healthcare professionals from understanding their medical history, providing accurate medical diagnosis (lead to more errors)

> physicians sometime perform more EXPENSIVE testing when an interpreter is not there (e.g. hospital admissions just to be safe)

> Once again, shows the importance of POWER within a society => this time, LANGUAGE gives some people more power over others

> other cases of power: ethnicity (majority versus minority group), gender (male versus female), class (higher occupation and education or not), Media (who controls it)

51
Q

Family and Healthcare
(who’s responsibility is to to conduct health information seeking)

SG?

A

> Different Cultures have their own expectations of the role of family in dealing with health issues

> In SG, family is an important social institution
Children are culturally assigned the role of CARERS for their parents, and sometimes uncles/aunties
Also relates to collectivism, structure of families (multiple generations living together)

> Collective patterns of health information seeking = family together have on the role of doing information verification, researching the risks of treatment, alternative treatments, and asking questions during a healthcare visit

52
Q

Gender and Health

Are illnesses treated differently among men and women?

SG?

A

> Men and women show illnesses differently

Gender cultures treat health illnesses based on SOCIAL GENDER

However, in patriarchy societies, there are gender VARIATIONS in terms of treatment

A. In patriarchal societies like Singapore, women illnesses tend to be OVERLOOKED
> Medical doctors are conditioned to look out for male-dominated symptoms (e.g. sharp pain as opposed to body aches” as a precursor to heart failure)
> Men have different pain thresholds than women, and take more risks => all lead to male-dominated presentations of illnesses

B. Gender influences the LEVEL OF HEALTHCARE women receive
> Female health (e.g. menstrual cycle, menopause) may not be treated as seriously as male diseases

53
Q

Government’s Role in Healthcare (SG)

A

> The medical institution is a key institution in SG
SG’s healthcare system is a combination of PUBLIC and PRIVATE inputs

> 5 tiers of healthcare, ranging from fully private (you pay for everything) to highly subsidized (government pays 80%)

(not universal healthcare)

> SG will be a “super-aged” society by 2025, so the government is rapidly BUILDING MORE HOSPITALS and infrastructure

> Gov’t launches campaigns to encourage individuals to take care of their own health (straddling individualist and collectivist values)

> the responsibility of maintaining one’s health is on BOTH the individual and government

e.g. COVID-19 circuit breaker measures, your own hygiene practices

54
Q

Case Study: Heart Health Among the Malay Community in SG

> what was the core issue?

A

> Poor heart health in the Malay community was not entirely due to cultural reasons like diet, gender, religion
Malays had a completely different UNDERSTANDING of the illness. They did not know that poor diet led to heart disease => KNOWLEDGE GAP

Multi-pronged Solution to help the Malay community develop this understanding of health and diet:

> Campaigns informed members of the community about the impact of stress, lack of exercise, and smoking on heart health
Malays began to adapt their traditional Malay recipes to be healthier
Also addressed how GENDER AND RELIGION could be exasperating the problem

e.g. women could not find female doctors of the same community, lack of availability of same sex workout spaces

55
Q

Media and Culture

Media and the social construction of reality

A

> Mass media CONSTRUCTS our SYMBOLIC SOCIAL REALITY by building the LENS through which people see life through
Media shapes our thinking, our identities, our actions, and communication
e.g. SG government used media to shape what it means to be Singaporean

> Media has become a “GATEKEEPER” or “FILTER” - media FLAGS ideas and information to be discussed in our daily lives

e.g.
> decides what to give GREATER ATTENTION like more time and space
> highlight CERTAIN events, people, groups, and places more than others
> Could also STEREOTYPE people

> Therefore, our REALITY is MANIPULATED

> Known as the “CNN effect” - ability of TV to influence people so POWERFULLY that important military and political decisions are driven by pictures rather than policies

> The CNN’s use of shocking IMAGES of humanitarian crises around the world COMPELS U.S. policy makers to intervene in humanitarian situations they MAY NOT otherwise have an interest in

> Media also has a fundamental role in the construction of celebrities (which is shaping our social ASPIRATIONS)

> Globalization is affecting the media consumed everywhere (international reach of media)

> Greater potential for DISTORTION, which is now magnified by mass media’s reach and prominence

(how closely does the media world actually
resemble the world outside??)

56
Q

2 Approaches to studying mass media

e.g. what people watch, why they watch, and what are the effects of what they watch?

A
  1. Media-Centric approach
    > Belief that the MEDIA holds POWER to influence society and ignite social change
    > The MEDIUM itself carries its own messages (not just a tool)
    > Different characteristics or PROPERTIES of media affect people
    > This perspective involves studying DIRECT MEDIA EFFECTS
  2. Society-Centric approach
    > Media is a REFLECTION of political and economic forces (media is influenced by those who have POWER like money and authority)
    > Media is a TOOL
57
Q

Areas of Media Analysis

A
  1. WHO?
    > who is the SENDER of the message?
    > e.g. Pro/Anti-State?
    > Control studies/Political economy (who controls the media?)
  2. SAYS WHAT?
    > what is the MESSAGE?
    > e.g. Pitfalls of material ambitions? Defining a Meaningful life?
    > Content/message analysis / Quan and Qualitative
  3. IN WHICH CHANNEL?
    > what is the MEDIUM?
    > e.g. music, broadcast (radio or television), movie, social media, internet
    > what is being shown? What’s the music like? What are the images? What’s the atmosphere (e.g. cheerful, excitement, stress-inducing, melancholy)?
    > Media analysis
3. TO WHOM?
> who is the RECEIVER of the message?
> who is EXCLUDED from the message? 
> Class? (low, middle, upper)
> Gender? (gender roles?)
> Sexuality? (heterosexual?)
> Ethnicity?
> Audience analysis
> Why do they watch media? x4 reasons
  1. WITH WHAT EFFECT?
    > what is the EFFECT or outcome of the message sent through the media?
    > National Identity?
    > Effects analysis/Cultural Studies
    > x3 impacts (magic bullet, two-step flow, multi-step theory)
58
Q

Basic Media Literacy

A
  1. All media MESSAGES are ‘CONSTRUCTED’, using creative languages that differ with each medium and have their own rules
    > Media messages are not natural; they REFLECT someone’s point of view
    > rules include: Art of videography, art of framing, editing
  2. Audiences negotiate MEANING in the media
    > different people will deduce different interpretations of media messages
  3. All media contain IDEOLOGICAL values and messages. Hence, the media CONSTRUCT ‘REALITY’
    > e.g. what does it mean to be a woman? what does success look like?
  4. Most media messages are constructed to gain PROFIT and/or POWER
    > Determine who stands to gain from the media. Who are the people in control.
  5. Audiences need to be aware that the media have social and political IMPLICATIONS
59
Q

Political Economy of Mass Media

A

Who owns and controls the mass media? Who funds it? Where do the profits go?

“Political economy” is associated with the DOMINATION of STATE or ECONOMIC POWER in media spheres

> Globally, media are heavily DOMINATED by a handful of gigantic media corporations and transnational corporations => Private Ownership (free market media)
e.g. Disney, TimeWarner

> Media can also be controlled by the STATE (public ownership)

> What is the extent to which our VIEW OF THE WORLD is SHAPED by such CONCENTRATION OF POWER?

> e.g. Perception of GENDER is largely influenced by Disney characters (presented idealized version of femininity). There is also a scarcity of genuine/authentic ethnic and racial representation. When there is representation, CULTURAL stereotypes tend to be reinforced
In SG, media has a nation building role in its early years

> Debates about journalistic ethics, problem of CONCENTRATED media ownership on democracy

60
Q

Public Ownership (State controlled Media)

> 3 tasks of public service broadcasting

A

> Media is a state instrument to UNITE CITIZENS and carry out NATIONAL PLANS

> e.g. Public Service Broadcasting (PSB)

3 tasks:

  1. Socio-cultural tasks
    > use media was a way to PRESERVE and DISTRIBUTE national cultural heritage, such as language, to wide population
    > Media ARCHIVE culture and history
  2. Economic tasks
    > State funds DOMESTIC BROADCASTING sectors to PROTECT them from global economic pressures and competition, allowing media industry to grow
  3. Limited-state control of PSB
    > some privatization of PSB through licensing and funding from the gov’t, to create more originality and quality output
    > but also ensure that public service broadcast programmes promote SOCIAL OBJECTIVES (e.g. socialization) and NATIONAL HARMONY = SINGAPORE IDENTITY
61
Q

Evolution of STATE owned Television in Singapore (eventual privatization)

A
  1. STATE television arrived in 1963 through TV Singapura
    > broadcasted gov’t announcements and speeches
    > media played a guiding role for nation building
    > very few private ownership of TVs; lots of public viewing points
  2. 1970s: Imported TV Content and Programmes
    > from the HK, Taiwan, UK, US
    > US TV were affordable (power…)
  3. 1980s:
    > Liberalization of the TV industry (more freedom to produce own programs)
    > partial privatization to SBC (Singapore Broadcasting Corporation)
    > Nationalizations across multiple platforms (lots of social messages like Family, Racial Harmony with neighbours)
    > e.g. First Singapore Blockbuster drama in 1983
  4. 1990s
    > First local English sitcom
    > First English Drama success
    > FULLY privatized as Television Corporation Singapore and Radio Corporation Singapore
  5. 2001
    > Media Corp Singapore incorporated and serves as a public broadcasting conglomerate
    > It is a Government-linked corporate since Media Corp is owned by Temasak, a state-owned holding company
62
Q

Private Ownership (free market media)

A

> profit-oriented
media company is run like any other business
Driven to produce WHAT THE AUDIENCES WANT (creating eyeballs)
very little rules and restrictions over content

E.g. US media industry has a free-market approach

> has resulted in huge conglomerates of media that have consolidated over time (e.g. Disney/21st Century Fox owns many brands)

> One company can have A LOT OF CONTROL over messages delivered over their media platforms

> Culture industry…(big corporations commercially produce media to create eyeballs)

63
Q

Global Media Culture and the Global Village

A

> mass media used to primarily be for the reproduction of nationalism

> Mass media has become a primary VEHICLE for connecting people globally and spreading GLOBALLY RELEVANT MEDIA EVENTS

> people around the world can witness and experience the SAME event, simultaneously

e.g. Olympic Games, World Cup, Apollo 11 Moon Landing, crises, presidential elections

> rise of globalization is closely tied to technology. Television remains the medium that MOST radically shapes social relations

> However, dangers of globalisation and cultural imperialism…

64
Q

Critical Media Theory and the term “Culture Industry”

A

“Culture Industry”
> refers to the COMMERCIAL PRODUCTION of “pop” culture that contrasts authentic culture
> media is used to produce content that appeals to the MASSES/what is POPULAR = become a BUSINESS
> The Culture Industry (Media) aims to both attract/sustain the ATTENTION of the audience, while also ensuring the audience continues to CONSUME, rather than critique, the PRODUCT
> Results in the commercialization of culture (media are commercially produced and controlled by big corporations)

Downside?
> content shift to “infotainment” (media that entertains and informs) and “soft” news —> what about informed electorates?
> HOMOGENISATION of entertainment content
>The inherent danger of the culture industry is the cultivation of false psychological needs that can only be met and satisfied by the PRODUCTS of capitalism

65
Q

Globalisation as Cultural Imperialism

  1. What is cultural imperialism?
  2. How does globalisation propagate cultural imperialism?
A

Cultural Imperialism:
> the worldwide DOMINANCE of a STANDARDIZED or HOMOGENIZED consumer culture (products, lifestyles, identities, tastes, values), primarily emanating from Western capitalism

> medial flow from the “West to the Rest” > all over the world, we are exposed to the SAME music, sporting events, news, and lifestyle

> Represents a form of GLOBAL CULTURAL REGULATION

> involves the erosion of local culture, replacement of traditional institutions like family

> e.g. the Western way of life and values are PERMEATING most areas of the world through mass media > influences thinking and values of specific societies
This creates greater DEMAND for Western products, and DEPENDENCY on Western trading partners…

66
Q

Audience Analysis

What do people DO with the mass media? (as opposed to what do mass media do to people
Uses and Gratifications Theory)

A
  1. Entertainment/Escape
    > Distraction, emotional release
    > we enjoy it
  2. Personal Identity
    > We relate to what we see
    > Cements our sense of identity
    > e.g. Family next door
  3. Social Interaction
    > We talk about what we see with others
  4. Information
    > We learn something

Audience studies have been crucial in promoting the idea that audiences are NOT passive, but active, agents in media consumption

67
Q

Media Effects on Perceptions of Reality

> we know that mass media constructs our social reality

> what are the EFFECTS or OUTCOMES from media?

e.g. Gerbner’s Cultivation Theory

A
  1. Magic Bullet (Hypodermic needle) theory
    > mass media have a DIRECT, immediate, and POWERFUL effect on a PASSIVE mass audience
    > You believe what you see
    > assumes all audience members will respond in the same way to media messages
    > e.g. Gerbner’s Cultivation Theory:
    “exposure to media, over time, subtly ‘cultivates’ viewers’ PERCEPTIONS of REALITY” –> link between violent narratives on TV and fear of crime –> if you see vast amounts of violence on screen, viewers may be conditioned to view the world as unkind and a frightening place
    > Many gov’ts subscribe to this belief, which is why they are careful with the kinds of messages shown on TV
  2. Two-step flow theory
    > Mass media influences people INDIRECTLY through a two-step flow of communication
    > Media Messages are FILTERED by opinion leaders
    > Audiences are MORE LIKELY to be influenced by opinion leaders than mass media
    > first stage is direct transmission of info to a small group of people (opinion leaders)
    > second stage involves the opinion leaders INTERPRETING and PASSING on the messages to rest of society (followers)
  3. Multi-step flow theory
    > Claims that information-flows in a culture are FILTERED through a SERIES OF OPINION LEADERS before reaching all other segments of the group or culture
68
Q

Media Regulation in Singapore

A

> Gov’t subscribes to the “powerful effects” model of media in which media has a POWERFUL inluence on WEAK and PASSIVE audience.

> Gov’t believes it needs to PROTECT its citizens from media content (e.g. youth should be protected from unsuitable content), which has led to “draconian” censorship measures

> In 2003, there was a shift from outright content censorship (e.g. banning books, movies) to “ACCESS MANAGEMENT”

> This entailed allowing movies to play uncut, but with a certain rating like R, or you have to travel into the city to see an R rated movie

69
Q

Media Effects on Identity Construction

national identity

A

> Mass media plays an important role in the development of national cultures and identity

> PRINT CAPITALISM is essential in promoting the CREATION OF NATIONAL IMAGINED COMMUNITIES and construction of national consciousness

e.g. widespread dissemination of newspapers and novels creates an AWARENESS of steady, anonymous, and SIMULTANEOUS EXPERIENCE of national readers

(everybody simultaneously at some point in time in the same geographic space is reading the same thing and having the same thoughts)
> it is important to have a source of verifiable news that brings people together and gets them to think about their country at the same time

> Newspapers connect dispersed citizens; reading the newspaper or watching the national news on TV has become a RITUAL and continues to be an essential element in the construction of a national community

  1. Simultaneity in Time + 2. Clearly defined national space = 3. Construction of national consciousness
70
Q

Gen Z and the Curated Identity

Cyber bullying?

A

> People display a “curated identity” of themselves on social media, one that emphasizes the good in our life and hides the bad

> the outcome is that we have curated an UNHEALTHY, UNREAL, and SUPERFICIAL ideal of life and “idealised self”

> Identity management (public and private life) can be quite psychologically disturbing and draining (posting in pursuit of likes, face cyberbullies)

Cyber-bullying:
> bullying using tech
> involves:
- sending negative messages
- spreading rumours
- publishing personal info and pictures about others
- excluding others
> There are gender differences in harassment
> could lead to violent consequences in real life…

71
Q

Mass Media and Cultural Change

How does mass media create cultural change?

A
  1. Media create AWARENESS about people, group, event, or cause through reporting its existence
  2. Media set AGENDAS of what should be discussed
    > Mass media focus our ATTENTION on certain aspects of life, and in doing so, set the agenda for us.
    > tell audiences what to think about
  3. Media promote (gender, ethnic) STEREOTYPES
    e.g. media can promote positive or negative stereotypes about ethnic origins, gender, sexuality, age, and religion depending on what is being REPRESENTED
    > does the media encourage diversity or promote the
    norms of the majority?
  4. Media accelerate CHANGE
    > serve as a debating ground, framing ideas for discussion
    > also pushes boundaries of what is acceptable and not acceptable in society

e.g. Media Corp is a key producer of Singapore dramas. It has been working hard to include more MINORITY CHARACTERS and change the representation on TV, which can perhaps accelerate some change

e.g. Disney princesses - breakdown of appearance-based compliments versus skill-based compliments
=> changing the perception of women from being decorative objects to strong, independent persons

**How much power the media possesses depends on VIEW of media effects on AUDIENCES: hypodermic needle or two-step flow

72
Q

“Slacktivism”

A

> with everyone going online to share their favourite movements, there is increased SATURATION of posts and “worthy” causes

> Social media is KILLING REAL ACTIVISM with “slacktivism”

> Is real change happening when everyone is focused on getting “likes?”

73
Q

Alternative media

A

> Blogs have emerged, which allow online users to make their voices heard

> represents a SHIFT in news production and dissemination that traditionally came from news organizations

> emphasis is on creating dialogue/discussion rather than monologue

74
Q

Language as a REFLECTION of cultural values

A
  1. Context
    > Hall’s High and Low context cultures
    > how much overt language is being used to communicate?

Use of language relates to how important group and status differences are to a culture:

  1. Group
    > Personal versus social identities
    > ingroup versus outgroup
  2. Status
    > roles or positions held in hierarchies
    > relationships
    > formality