Final Flashcards
What is animal magnetism?
Intense attraction to someone or invisible natural force possessed by all living things
What are social norms?
Rules or guidelines in a group or culture about what behaviours are appropriate or inappropriate
What is conformity?
People changing their perceptions, opinions and behaviour to be consistent with group norms
- People conform due to information influence or normative influence
What is information influence?
- People conform because they want to be correct, and when everyone else agrees, it is likely they are correct
- More based on information people present/discuss
- More likely to conform when uncertain or ambiguous
What is normative influence?
- People conform because they fear the consequences of appearing deviant (and thus excluded from a group or ridiculed)
- Conforming when wanting to be liked
What is the difference between private and public conformity?
Private: being truly persuaded others are correct
Public: superficial change in behaviour
What is compliance?
- Explicit requests for help
* Our minds are often on autopilot and we respond prior to consideration if request takes normal form of excuse
What is the norm of reciprocity?
If given something, we feel compelled to give back
What is foot-in-the-door?
Small initial request that targets can’t initially refuse
- Larger requests are more likely to be accepted
What is low-balling?
After you’ve agreed to something, coming back and saying the price is a bit higher than originally agreed
- Now you’ve mentally committed to the price/action
What is door-in-the-face?
initial request is very high and unreasonable, so the second then appears more reasonable
What is “that’s not all”?
Offer a price, but immediately offer a discount on price
What is obedience?
explicit requests for conformity from positions of authority
What is the social impact theory?
The impact of social influence is the function of 3 things:
- Strength of source: status, ability, authority
- Distance: proximity on space and time
- Number: how many sources
What is the autokinetic effect?
In darkness, a stationary point of light appears to move, sometimes erratically, in various directions
What is minority influence?
The process by which dissenters produce change within a group
What are idiosyncrasy credits?
Interpersonal “credits” that a person earns by following group norms
What is individualism?
A cultural orientation in which independence, autonomy, and self-reliance the priority over group allegiances
What is collectivism?
A cultural orientation in which interdependence, cooperation, and social harmony take priority over personal goals
What are 3 keys factors to determine whether a culture will become individualistic or collectivist?
- Complexity of the society (industrialization)
- Affluence of a society (wealth)
- Heterogeneity (same language, social customs)
What is reciprocal concession?
Refers to the pressure to respond to changes in a bargaining position
What is engaged followership?
When participants identify with the scientific enterprise and want to both help the experimenter and make a contribution
What is prosocial behaviour?
Behaviour that benefits another person (helping, giving, sharing, cooperating)
• Behaviour independent of its cause that helps other people
What is altruism?
Desire to help another, to improve their welfare, regardless of whether we derive any benefit- helping another without conscious regard for one’s self-interest
• All altruistic behaviour is prosocial behaviour, but not all prosocial behaviour is altruistic behaviour
What is kin selection?
Preferential helping of genetic relatives, which results in the greater likelihood that genes held in common will survive
What is reciprocity?
Obligation to return in kind what another has done for us
- Willingness to request or accept is often predicated on ability to return in kind
- Some suggest this norm is genetically based due to survival value
What is indirect reciprocity?
Help someone; someone different helps you later
• Sometimes norms established by culture can shape how or if you are helped in the future
What does the social exchange theory say about helping?
Helping can actually be rewarding in a number of ways
- Unconscious weighing of costs and rewards
- According to SE theory, true altruism doesn’t exist. People help when the benefits outweigh the risks
What is the empathy-altruism hypothesis?
- When we feel empathy for a person, we will attempt to help them regardless of what we have to gain
- Help motivated by empathy lasts longer than when there is not empathy
What are the 2 emotional components of empathy?
Personal distress and empathic concern
• Empathic concern –> altruistic motive
• Personal distress (our own discomfort) –> egoistic motive
- Emotion experienced depends on perspective taken
What is the egoism motivation for helping?
Helper wants a return for offering help
- Negative state relief theory- help to reduce your own distress
- If egoistic motive, helping should decline when escape is possible and easy
What is the altruism motivation for helping?
Expects nothing in return for helping
- Motivated by empathy
- If altruistic motive, help is given regardless of ease of escape
What is the bystander effect?
• The greater the number of bystanders who witness an emergency, the less likely it is that any one of them will help
- We are more likely to help when we are alone than with others
What are the steps for intervening in an emergency?
Notice the event (more time = more helping)
- Interpret as emergency (pluralistic ignorance)
- Assume responsibility (diffusion of responsibility)
- Know how to help (“I don’t know how”)
- Decide to help (fear for safety, embarrassment)
What is the urban overload hypothesis?
City-dwellers are bombarded by stimuli, so they keep to themselves to avoid overload or because there are more people present who are likely to help
- Suggests this is why people in cities tend to be less helpful overall
What is residential mobility?
If you have lived in one place for a long time, you are more likely to be prosocial in the community
- Increased attachment, interdependence, concern for personal reputation