Final Flashcards
The 4 p’s of marketing
Product
Price
Place
Promotion
Solutions to consumer wants and needs
Product
Value, good quality at fair price
Price
Accessible ease of being reached
Place
To inform influence or persuade a purchase decision
Promotion
The process used to accomplish organizational goals through planning organizing leader and controlling people
Management
Making managerial decisions without consulting others
Autocratic leadership
Managers and employees work
Together to make decisions
Participative or democratic leadership
Managers set objectives and employees are free to do whatever is appropriate to meet them
Free rein leadership
Levels of management
Top management
Middle management
Supervisory management
Non supervisory
Types of planing
Strategic-senior-should we acquire new company
Tactical-middle- should we invest in new equipment
Operational-first line-how should employees be scheduled
Setting of broad long range goals by top managers
Strategic planning
The identification of specific short range objectives by lower level managers
Tactical planning
Backup plan in case primary plans fall
Contingency planning
Setting Of work standards and schedules
Operational planning