Final Flashcards

1
Q

The 4 p’s of marketing

A

Product
Price
Place
Promotion

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2
Q

Solutions to consumer wants and needs

A

Product

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3
Q

Value, good quality at fair price

A

Price

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4
Q

Accessible ease of being reached

A

Place

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5
Q

To inform influence or persuade a purchase decision

A

Promotion

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6
Q

The process used to accomplish organizational goals through planning organizing leader and controlling people

A

Management

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7
Q

Making managerial decisions without consulting others

A

Autocratic leadership

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8
Q

Managers and employees work

Together to make decisions

A

Participative or democratic leadership

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9
Q

Managers set objectives and employees are free to do whatever is appropriate to meet them

A

Free rein leadership

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10
Q

Levels of management

A

Top management
Middle management
Supervisory management
Non supervisory

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11
Q

Types of planing

A

Strategic-senior-should we acquire new company
Tactical-middle- should we invest in new equipment
Operational-first line-how should employees be scheduled

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12
Q

Setting of broad long range goals by top managers

A

Strategic planning

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13
Q

The identification of specific short range objectives by lower level managers

A

Tactical planning

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14
Q

Backup plan in case primary plans fall

A

Contingency planning

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15
Q

Setting Of work standards and schedules

A

Operational planning

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16
Q

Swot analysis

A

Strengths weaknesses opportunities threats

17
Q

The process of determining human resource needs and then recruiting selecting developing motivating…

A

Human resource management

18
Q

Challenges of human resource management

A

Layoffs
Wage gap
Older workers
Younger workers

19
Q

Transferring or promoting employees within the company

A

Internal recruiting

20
Q

Looking for employees outside the firm

A

External recruiting

21
Q

Include part time and temporary workers seasonal workers independent contractors and

A

Contingent workers

22
Q

Why hire contingent workers

A

Full time on leave
Save on benefits
Peak

23
Q

The management of systems or processes that create goods and or provide services

A

Operations management

24
Q

Three basic functions

A

Finance
Operations
Marketing

25
Q

Long production runs turn out finished goods overtime

A

Continuous process

26
Q

Production runs are short and the producer adjusts machines frequently to make different products

A

Intermittent process

27
Q

The part of production that physically or chemical changes materials

A

Process manufacturing

28
Q

The part of production that puts together components

A

Assembly process

29
Q

The use of computers in the design of products

A

Computer aided design CAD

30
Q

Use of computers in manufacturing of products

A

Computer aided manufacturing CAM

31
Q

Designing machines to do multiple tasks so they can produce a variety of products

A

Flexible manufacturing

32
Q

Using less of everything than in mass production

A

Lean manufacturing

33
Q

And human activity that consumes resources but produce no value

A

Waste

34
Q

Forms of waste

A
Scrap 
Excess transportation
Over processing
Excessive walking
Excessive inventory
35
Q

5 principles of lean

A
Value 
Value stream 
Flow 
Pull 
Perfection