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Intro To Public Relations > Final > Flashcards

Final Flashcards

1
Q

How to plan a program or campaign

A

Coordinate with a purpose
Achieve specific objectives
address and correct the issues
reinforce changes

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2
Q

What is R.O.S.I.E.

A 
Research
Objectives (the "what")
Strategies (the "how")
Implementation
Evaluation
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3
Q

The puzzle pieces

A

Strategic research
Strategic thinking
Creative problem solving
Strategic planning

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4
Q

Mac Triad relationship

A 
Audiences = objectives
Messages = strategies
Channels = tactics
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5
Q

Planning a PR program

A

Issues

Objectives

strategy

Tactics

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6
Q

Steps to solving a problem

A

Meet with an agency

Present your challenges

Provide as much info as possible

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7
Q

PR PLANNING process

A

Learn - collect data

think - describe, identify, write messages

Plan- objectives, strategies, tactics

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8
Q

Learn - Think - Plan

A

Learn: record issues, collect data, conduct research

Think: identify audiences, construct messages, select appropriate channels

Plan: develop objectives, strategies, tactics

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9
Q

Message content strategy
Vs
Message delivery strategy

A

Content : deals with how many messages are developed, created and expressed

Delivery : deals with the message dissemination channels

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10
Q

Compliance-gaining strategies

A
  1. Sanction
  2. Altruism
  3. Argument
  4. Circumvention
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11
Q

Crafting the messages

A

Power and fear appeals

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12
Q

Framing the messages

A

Put the message into a context that facilitates compliance, understanding or agreement

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13
Q

framing for news media

A
  1. Impact: # of people
  2. Proximity: distance and location
  3. Timeliness
  4. Prominence: recognition
  5. Novelty: unusual or bizarre
  6. Conflict
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14
Q

Message content symbols

A

Offer a dramatic and direct means of persuasion

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15
Q

Stereotypes

A

Making judgement of groups of people without knowing them.

Racial, sexual, and gender remarks

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16
Q

Ropers concentric-circles theory

A
  1. Great thinkers
  2. Great disciples
  3. Great disseminators
  4. Lesser disseminators
  5. Participating citizens
  6. Politically inert
17
Q

Message delivery channels

A 
Print
Broadcast
Digital
face to face 
Special events
18
Q

Research

Primary vs secondary

A

Primary : intercept surveys, telephone surveys, one to one interviews, media audits

Secondary: looking for existing material

19
Q

Six functions of Public Relations

A 
Research
Counseling
Strategic thinking
Strategic planning
Communication planning
Evaluation

Intro To Public Relations (3 decks)

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