Chapter 5,6,7 Flashcards
What is copyright
Copyrights protect your written work. You can use someone’s ideas, but you can’t copy word for word. You must give credit where credit is due. Copyrights laws 1909 and 1989
What is service mark
Service marks identifies a source of service, for example, a cleaning company has a name that is registered for a company that provides services
Trademark?
Lanham act of 1946 protects trademarks words, names and symbols. For examples, the Apple from Apple, the name Nike, and the word band-aid by Band-aid
What is defamation?
The legal term for wrongfully harming an individual’s reputation. Violations in civil law are “torts”
What is the difference between Libel and Slander!
Libel is written defamation, slander is spoken defamation
What is actual malice?
This means that the defamatory statement was made knowing it was false or with reckless regard to truthfulness, there needs to be burden of proof
Define Public Relations
The organized, systematic, two-way communication between an organization and its publics, resulting in managed relationships, that produce understanding and support of the organizations purposes.
Message vs. meaning
The message is communicated by the senders, but the receiver determines the meaning. It’s the job of the sender to ensure that the message is meaning the appropriate meaning to the receivers. The recovers control the meaning
Meaning: what and how the receiver interprets the message
Message: form of communication
Open system vs. closed system
An open system is an organization that adapts to changes in society, and is both proactive and reactive to changes.
Closed system doesn’t change, and expects society to keep revolving around then, i.e. Block buster
What is MAC Triad?
M: message
A: audience - predisposition to act
C: channel (print, electronic, radio, WOM, digital)
Law vs. Ethics
Law is what you MUST do
Ethics is what you SHOULD do
