Final Flashcards
3 important perspectives for the business plan
entrepreneur’s, marketing, investor’s
what is the executive summary section of a business plan?
2-3 pages summarizing complete business plan, should stimulate investors’ interest and address issues the reader might have
environmental analysis
assessment of external uncontrollable variables that may impact the business plan
industry analysis
reviews industry trends and competitive strategies
description of venture
provides complete overview of products, services, and operations of new venture
production plan
details how the products will be manufactured
operations plan
describes flow of goods and services from production to customer
marketing plan
describes market conditions and strategy related to how the products and services will be distributed, priced, and promoted
organizational plan
describes form of ownership and lines of authority and responsibility of members of new venture
assessment of risk
identifies potential hazards and alternative strategies to meet business plan goals and objectives
financial plan
projections of key financial data that determine economic feasibility and necessary financial investment commitment
main reasons for business plan failure
goals are not reasonable or measurable
not enough commitment to venture
no experience
no customer need established for product or service
business plan
written document prepared by entrepreneur that describes all relevant external and internal elements involved in starting a new venture
3 basic legal forms of business formation
proprietorship, partnership, corporation
proprietorship
single owner who has unlimited liability, ,controls all decisions, and receives all profits
partnership
2 or more individuals having unlimited liability who have pooled resources to own a business
C corporation
most common form of corporation, treated as a separate legal entity
tax advantages for propietorship
no double tax on profits; no capital stock tax or penalty for retained earnings
limited partners liability in general partnership
only liable for the amount of their investment
corporation tax advantages
corporate tax rate may be lower than individual tax rate, also gets more deductions
corporate tax disadvantage
double taxation
S corporation
special type of corporation where profits are distributed to stockholders and taxed as income