Final Flashcards
Fisher and Fisher 1992
“Knowing about condoms will not do you any good unless you are motivated to use them and feel positive about them in your own sex life”
Health Belief Model
most widely used conceptual framework/theory in health behavior; emphasizes the role of cognition
Factors of Health Belief Model
perceive a health threat; perceive benefits to taking health action; there are few barriers to taking health action; feel able to be successful in taking that health action
Perceived suspectibility to the health threat
“I am likely to get HIV if I don’t use a condom”
Perceived severity of the health threat
“If I got HIV, it would be very bad”
Perceived benefits to taking health action
“If I use a condom, my partner will be more likely to have sex with me”
There are few barriers to taking health action
“I would use a condom, but they are too expensive”
Able to be successful in taking that health action
“I’m pretty smooth applying condoms”
Modifying factors of Health Behavior Model
age, gender, ethnicity, personality, SES, knowledge
Theory of Planned Behavior
links beliefs and behavior
TPB- Intention
an indication of a person’s readiness to perform a given behavior and is considered to be the immediate antecedent of behavior
TPB- Attitude
attitude toward a behavior is the degree to which performance of the behavior is positively or negatively valued
TPB- Subjective norm
the perceived social pressure to engage or not to engage in a behavior
TPB- Perceived behavioral control
belief in oneself
TPB- Behavioral belief
subjective probability that the behavior will produce a given outcome
TPB- Normative beliefs
perceived behavioral expectations of such important referent individuals or groups as the person’s spouse, family, friends