final Flashcards
(246 cards)
what is public opinion?
an aggregation of individually held opinions. “those opinions held by private persons which governments find it prudent to heed”
how can a competent surveyor gather an accurate assessment of public opinion?
a poll of 1200-1500 respondents
how accurate will a a poll of 1200-1500 respondents be?
within a margin of 3 percentage points of the true opinion of the population being sampled
what are 3 errors/difficulties with polling?
1) sampling error
2) selection bias
3) measurement error
an error that arises rom the fat that one must use a sample of the population to estimate the opinion of the population.
sampling error
a sample is not actually representative of the population because the sample was not generated by a random process
selection bias
what is response rate?
certain sub-populations are not as likely to agree to participate in a survey
what occurs because answers for surveys are often just of the top of the head responses that are not firmly held opinions
measurement error
what is a typical source or cause of measurement error? what are some examples?
question wording:
- confusing questions
- leading questions
- oversimplified questions
why do president and presidential candidates poll the public so much?
polls are used to gauge the public’s views and the favorability of candidates and used to see if pushing a certain issue can help shape opinion
since when has polling been a very common practice?
since President Jimmy Carter
what 4 things specifically guide public opinion?
1) attitudes
2) ideologies
3) core values
4) partisanship
what is an attitude?
an organized and consistent manner of thinking, feeling, and reacting with regard to people, groups, social issues, or more generally, any even in one’s environment
what is an ideology?
a coherent structure of attitudes that are consistent in the sense that one can accurately predict a person’s stance on a host of issues if the individual is ideologically sophisticated
what is the relationship between ideology and attitude?
ideologies link attitudes together into something greater, as in coalitional politics “he’s a conservative”
specific guiding principles that some individual holds to structure their view of politics
core values
partisanship
a psychological attachment to a political party
how is partisan ship typically measured?
on a 7 point scale
is it true that partisanship is generally handed down from parent to child?
yes
when is partisanship weakest?
during college years
when “the race” is close, what part of partisanship tends to make the most difference?
independents
why are polls not accurate in predicting an issue that has close to 50/50 support?
it is too close to have an accurate reading, given the the margin of error; “the race is too close to call”
what has the biggest impact on the development of public opinion?
political socialization
what is political socialization?
the process of acquiring political attitudes through influences in one’s environment (such as family, community, religion, schools, etc.)