Final :( Flashcards
studio
finance production and then market and release the films
MPA
advocate for policies
quantity to define studios
greatest volume of product
labels to define studios
film divisions which segment risks into mini-brands and labels
brand extensions
The use of established brand names to enter new product categories i.e. sequels, spin-offs
vertical integration
control over all stages of production, distribution, exhibition
horizontal integration
control over some stages of production and/or distribution and/or exhibition
coproductions
a studio will agree what percentage of the budget it will contribute, and will, in turn, keep certain exclusive distribution rights
debt financing
investment with the expectation that it will be repaid
Equity financing
investment in exchange for shares
foreign pre-sales
full or partial sales of specified rights in a particular territory before production commences
negative pick-ups
distributor guarantees the producer that it will distribute the finished picture and reimburse the producer for agreed negative costs
third party credit
banks and angels
crowdsourcing
enabling individuals to contribute to projects via the Internet
distribution
the art of creating opportunities to drive repeat consumption of the same product
4 drivers of distribution value
time, differential pricing, repeat consumption, exclusivity
marketing focus
awareness and driving consumption
distribution focus
maximizing and making that consumption
profitable
4 distributional strategies
global, international, transnational, multi-domestic
above the line
undifferentiated, one way communication, hard to measure ROI,
below the line
targeted segment and message, two way communication, easier to measure ROI,
teaser
short video including intense clip from the movie
trailer
clip including sequence of scenes
negative cost
cost of producing and shooting a film, excluding such expenditures as distribution and promotion.
deferment
a payment that is agreed to be made in the future, but is tied to the occurrence of a specific event
revenue sharing
determining what percentage of video revenues should be paid –to the content owner/producer
what led to explosion of channels
-online market being driven by online market leaders
-convergence not dependent on single business model
-tv remains holy grail
-tech that enables traditional media to become online
OTT
other products and services that stream content to users using the internet as a replacement for pre-existing infrastructure
benefits of OTT platforms
connectivity, cost friendly, convenience, variety content
benefits of OTT ads
highly targeted ads, customer segmentation, increased efficiency, improved accountability
three categories of netflix content
self produced, netflix original licensed, licensed
