Exam 2

Question 1

origin of resorts

Answer 1

public bath became an atrium with recreational and sporting amenities

Question 2

destination resorts

Answer 2

several hundred miles from market, fly rather than drive, attractive places

Question 3

timeshare

Answer 3

right to accommodations at a resort for a specific period of time

Question 4

timeshare owners

Answer 4

baby boomers

Question 5

most effective way to market timeshares

Answer 5

referrals

Question 6

amenity

Answer 6

any feature that is attractive to a given market and thus adds value to land

Question 7

three elements of amenity development

Answer 7

feasibility analysis and planning, construction, operations management

Question 8

equity club

Answer 8

transferring ownership, but keeping operating rights until most of the property is sold

Question 9

right to use club

Answer 9

developer retains ownership and right to control

Question 10

convertible club

Answer 10

begins as right to use but members are informed of intention to turn it into an equity

Question 11

nonprofit tax exempt

Answer 11

must allow public access to the facility, developer selects and controls the board, can get involved in maintenance of public area, best used in conjunction with other types

Question 11

government body

Answer 11

developer has no control, governing body have control

Question 12

community association

Answer 12

most flexible, various classes of membership, developer controls community, can own and maintain property not opened to the public

Question 13

cruise demographics

Answer 13

married, 49, 93,000 income, no children, travel with family

Question 14

brand awareness

Answer 14

extent to where customers are familiar with the brand

Question 15

perceived quality

Answer 15

impression of excellence the customer experiences with a brand

Question 16

brand association

Answer 16

association a customer makes with your brand

Question 17

brand loyalty

Answer 17

customers loyalty to a brand

Question 18

contemporary ships

Answer 18

modern ships, casual style

Question 19

premium

Answer 19

above average service, diversity of attractions

Question 20

value/budget ship

Answer 20

midsized/older cruise ships, fewer facilities, lower staff to customer ratio, attractive to first time cruisers

Question 21

luxury

Answer 21

small with few passengers, five star level accommodations, higher price

Question 22

niche/specialty ships

Answer 22

rely on speciality to attract, emphasizes one or more aspects of cruising, targets experienced cruisers

Question 23

cruise product

Answer 23

dining, entertainment, health and beauty, on-shore excursions, shopping, photography, casinos, celebrations

Question 24

marketing strategies for cruisesq

Answer 24

bundling, excursions

Question 25

distribution channel

Answer 25

outlets through which the sellers offer their
products and services for sale to their customer

Question 26

travel wholesaler

Answer 26

A large-volume travel industry intermediary who sells to other, smaller-volume travel intermediaries

Question 27

global distribution system

Answer 27

A worldwide reservation system in which a group of companies electronically connect travel-related businesses such as airlines and hotels with those individuals and companies in order to track schedules, availability, and pricing

Question 28

net ADR yield

Answer 28

rate-total selling cost/rate

Question 29

property websites

Answer 29

A web address whose content is 100 percent controlled by a hotel’s own management team

Question 30

web 2.0

Answer 30

internet sites providing consumer generated media

Question 31

property website characteristics

Answer 31

easy to use, easy to remember, minimal fees, complete control over content, measure sites effectiveness

Question 32

merchent models

Answer 32

intermediary obtains room inventory at net rate and acts as a merchant by selling to other intermediaries

Question 33

referral site

Answer 33

site that searches for and reports info from other sites