Film Marketing C1 SB Flashcards
The film industry can be broken down into what three sectors?
Production
Distribution
Exhibition
What is PRODUCTION?
The process by which media products are constructed
What is DISTRIBUTION?
The methods by which media products are delivered to audiences, including the marketing campaign
What is EXHIBITION?
The screening of the film
What are the four aspects PRODUCTION consists of?
Development (funding)
Pre-production (location, screenplay, cast)
Production (shooting)
Post production (editing, CGI)
Give three ways studios do to minimise risks in film?
Popular stars
Good marketing
As part of a franchise/ re-boot
Release date
Trailer
Merchandise
Part of a trend
Genre
Which 6 big Hollywood studios dominate the market place?
Universal
Disney
Warner Bros
Paramount pictures
20th Century Fox
Columbia Pictures
What is synergy?
Different elements create a ‘buzz’
The six big Hollywood studios that dominate the market place are part of huge _____ _____________ that are both __________ and ____________ integrated.
media conglomerates
vertically and horizontally
What are independent studios?
Studios that work outside the major studios.
Their films are produced with smaller budgets and tend NOT to be vertically or horizontally integrated.
Give 3 examples of Independent studios:
Summit entertainment
Film 4 productions
Icon productions
British Film Production is very different from the US. Our most successful film companies are much smaller. The majority of UK film companies specialise in ____________ and ____ ___________.
production
post production
Give 2 sources of British Film Production funding:
BFI film fund - they administer national lottery funding
Co production deals with US and Europe
Individual investors
Government tax relief, which also attracts US film productions
Distribution is about connecting the film with the audience, and involves aquiring the _______ to distribute the film.
license
What is vertical integration?
Vertically integrated companies own all or most of the chain of production and distribution for the product.
Eg. A film company that also owns a chain of multiplex cinemas to exhibit the film and merchandise outlets.