Film Marketing C1 SB Flashcards

1
Q

The film industry can be broken down into what three sectors?

A

Production
Distribution
Exhibition

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2
Q

What is PRODUCTION?

A

The process by which media products are constructed

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3
Q

What is DISTRIBUTION?

A

The methods by which media products are delivered to audiences, including the marketing campaign

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4
Q

What is EXHIBITION?

A

The screening of the film

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5
Q

What are the four aspects PRODUCTION consists of?

A

Development (funding)
Pre-production (location, screenplay, cast)
Production (shooting)
Post production (editing, CGI)

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6
Q

Give three ways studios do to minimise risks in film?

A

Popular stars
Good marketing
As part of a franchise/ re-boot
Release date
Trailer
Merchandise
Part of a trend
Genre

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7
Q

Which 6 big Hollywood studios dominate the market place?

A

Universal
Disney
Warner Bros
Paramount pictures
20th Century Fox
Columbia Pictures

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8
Q

What is synergy?

A

Different elements create a ‘buzz’

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9
Q

The six big Hollywood studios that dominate the market place are part of huge _____ _____________ that are both __________ and ____________ integrated.

A

media conglomerates
vertically and horizontally

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10
Q

What are independent studios?

A

Studios that work outside the major studios.
Their films are produced with smaller budgets and tend NOT to be vertically or horizontally integrated.

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11
Q

Give 3 examples of Independent studios:

A

Summit entertainment
Film 4 productions
Icon productions

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12
Q

British Film Production is very different from the US. Our most successful film companies are much smaller. The majority of UK film companies specialise in ____________ and ____ ___________.

A

production
post production

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13
Q

Give 2 sources of British Film Production funding:

A

BFI film fund - they administer national lottery funding
Co production deals with US and Europe
Individual investors
Government tax relief, which also attracts US film productions

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14
Q

Distribution is about connecting the film with the audience, and involves aquiring the _______ to distribute the film.

A

license

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15
Q

What is vertical integration?

A

Vertically integrated companies own all or most of the chain of production and distribution for the product.
Eg. A film company that also owns a chain of multiplex cinemas to exhibit the film and merchandise outlets.

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16
Q

What is horizontal integration?

A

Where a media conglomerate is made up of different companies that produce and sell similar products, often as a result of mergers.
Eg. A company with interests in film, TV, magazines and newspapers

17
Q

Give 2 aspects of film distribution:

A

Deciding a release date.
Who their target audience will be
Work out their USPS
Advertisements and press campaign
Gaining the certificate (BBFC UK, MPAA US)
Which type of release…? Standard or saturation

18
Q

What are 3 ways of viewing a film?

A

Streaming
Pirating - illegal access
Via social media
DVDs

19
Q

The Walt Disney Company is a multi media conglomerate that owns production companies. Name 3 of these.

A

20th Century Studios
Pixar
Marvel Studios
Lucasfilm
Searchlight Pictures

20
Q

What did Hesmondhalgh theorise?

A

High costs + fickle audiences = big risk

21
Q

Curran and Seaton said what?

A

The media is controlled by a small number of companies primarily driven by the logic of PROFIT and POWER.

22
Q

What did Livingstone and Lunt say?

A

See saw of regulation of balancing PROTECTION and CHOICE