December mock - Keywords

Question 1

What is production?

Answer 1

The process by which media products are constructed

Question 2

What is distribution?

Answer 2

The methods by which media products are delivered to audiences, including the marketing campaign.

These methods will depend upon the product (eg. Distribution companies in the film industry organise the release of films, as well as their promotion).

Question 3

What is circulation?

Answer 3

The dissemination (widely spreading something, especially information) of media products to audiences/ users -
the method will depend on the media form (eg. circulation of print magazines, broadcast of television programmes etc.)

Question 4

What is exhibition?

Answer 4

refers to the process of showing movies in theaters to the public

Question 5

What is synergy?

Answer 5

The combination of elements to maximise profits within a media organisation or product.

For example, where a film found track sells the film and the film sells the soundtrack.