field of messages Flashcards
Define the field of messages
Designers who evolve messages use visual
language to resolve problems and design messages
through image and type to influence how people
experience, engage or interact with the designs.
What designers work in the field of messages?
Graphic/communication designers develop & produce visual information for both digital and printed mediums
A web designer creates designs using multimedia for digital publication
Art directors lead and are responsible for shaping the visual direction of projects in larger design teams
An illustrator may be involved in illustrating a book or publication for an author or publishing company
An animator or visual effects designer brings still images to life through the art of motion
Contemporary typographers are design experts who specialise in crafting and arranging fonts
What types of communication needs are found in the field of messages?
Branding (logos and visual identity)
Packaging surface design
iconography and symbols
signs and wayfinding
advertising
Promotional posters
TV and movie credit sequences
animations and motion graphics
typefaces and typographic layouts
editorial illustrations
What types of conventions are used in the field of messages?
Typographic conventions
Grids and layout
Packaging nets
Printing conventions
Conventions for documentation drawing; for example, perspective
What methods are used in the field of messages?
Drawing (all types including digital)
Printing (manual, digital and professional)
Collage: manual and digital
Photography
Model making
Prototyping including high and low fidelity
what context do designers work in?
- in a large studio environment
- independently in a small studio
- online or in a physical space
- with a range of design specialists
- freelance
What design specialists work in the field of messages?
Photographers
Printers
Web designers
Illustrators
Typographers
Animators
