Field of Interactive Experiences Flashcards
What are the main characteristics in this field?
words ( type )
Visual representations ( icons to supplement words)
Physical objects ( hardware / device)
Time ( motion, animation, feedback
Behaviour ( gestures when using the interactive experience)
What types of designers work in the field of interactive experiences?
Iconographer – designers who design the symbol and imagery for the brand. This can include colour – think about the bird used for the twitter bird that uses the twitter colours of blue and white
Front end developer - they are responsible for what the design looks like from the user end. They need to make sure the design is clear and easy to use = self-navigation
Brand identify specialist – making sure the aesthetics and style matches the brand – brand colours are used and same type style
Colour consultant – brand colours are used. Colours are used that are appropriate and engaging
Illustrator – creating drawings that may be needed for the design
Data visualisation specialist – making changes to the design to make it more user friendly after reviewing data
What are main communication needs in this field of design?
Websites
Games – these can be seen across a range of different platforms
Social media campaigns – these can be seen across a range of different platforms
Layout - thinking about the best way to convey messages = grids
App designs
What are the main conventions in this field of design?
Find - is information easy to find and self-navigate
Play – if the design is for play ( games) is this apporiate for the age
Manage – can audience users self-manage the design, or the client to manage the design ( think sales coming through on a website)
Network – is this for people to come together and socialise or work together – think Instagram or Linkedin
Learn – when you want your audience user to learn
What are the methods used in the field of interactive experiences?
Drawing - development drawings = wireframes. This allows for the design to think about the screens and how the user would move between them.
Printing – this is used at the end of the design – this could be to share designs with the client and other stakeholders at the end of the design process
Prototyping - low fidelity wireframes in the develop stage compared to high fidelity wireframes in the delver stage
Collage – this can be manual or digital
Photography – this can be to use imagery for the final design that doesn’t impose on copyright
What context do designers in this field work in?
In a large studio environment - this can be known as a design agency
Independently in a small studio – this is where designer if working alone and independently are known as freelance designers.
Online or in a physical space – this can apply for large and global design agency who are collaborating on a design. This can allow for work to be shared more easily. ONLINE is most common in this field as a range of designers are working on the design at once or sharing idea.
With a range of specialists – these are designers with a particular design skill set. They may meet in person or online. In the present time work can be easily shared with designers
What design specalists work in the field of interactive experiences?
Iconographer – designers who design the symbol and imagery for the brand. This can include colour – think about the bird used for the twitter bird that uses the twitter colours of blue and white
Front end developer - they are responsible for what the design looks like from the user end. They need to make sure the design is clear and easy to use = self-navigation
Brand identify specialist – making sure the aesthetics and style matches the brand – brand colours are used and same type style
Colour consultant – brand colours are used. Colours are used that are appropriate and engaging
Illustrator – creating drawings that may be needed for the design
Data visualisation specialist – making changes to the design to make it more user friendly after reviewing data
-software engineer - does the coding for the program to work
- Data analysis designer - reviews data and implements change to improve the design for the user
How is visual language used in the field of interactive experiences?
Consistent visual hierarchy - crucial for guiding attention and helping TA to see different things on the screen
Clear and icons – need to be clear, consistent and distinct
Response and interactive feedback – immediate and meaningful feedback this can enhance a user’s experience
Effective use of colour and type – colour palettes and type needs to be consistent to help ensure a cohesive visual identity
What software ( signature ways of work) used in the field of interactive experiences?
Design tools for creating mock ups, wireframes and protypes of user interfaces.
Interaction design
Prototyping tools – test the usability of designs and gather feedback from users
Animation tools – used to create animations and transitions that help guide the user through interface
Code editors – create or edit designs
Collaboration tool – used by designers to work with team members and client for feedback
Why is Human Centered Design important in the field of interactive experiences?
This is essential in interactive design as you want the website, game or app to be easy to use and self-navigate. This will keep the audience user engaged in the design and will get them to come back to the design over and over again
What are some examples of Human-centred research?
Human-centred research methods are often collaborative in nature, and include but are not limited to interviews, surveys, focus groups, competitor analysis, audience, or user personas and ethnographic research.
What is human centered design?
Human-centred design is a creative approach where the target audience stakeholders are at the core of the design process. It is when people are involved at every stage of the problem-solving process.
