FH Ch. 10 Flashcards
The National Recovery Administration
an agency created in 1933 that cast a lenient eye on trusts and oligopolies, which allowed the Hollywood Studio System to continue to flourish
Majors
Paramount Loew's (MGM) Fox (became 20th Century Fox) Warner Bros. RKO
Minors
Universal
Columbia
United Artists
The Production Code
1929
RKO was created in order to…
exploit RCA’s sound system, Photophone
First National
prod. + distrib. company sold by Fox to Warner Bros (Fox was struggling financially)= dye to the Depression). helped Warner Bros grow from a small company to one of the Majors
Poverty Row
the collection of independent firms outside of the Majors + Minors that only produced inexpensive B films
Paramount
- began as distribution firm
- bankrupt in 1933 because they owned many theaters (profits decreased and they owed on mortgages)
- underwent court-ordered reorganization until 1935
- in early 1930s, known for European-style productions and radio and vaudeville comedians –> turned towards more mainstream productions in 2nd half of decade
Loew’s/MGM
- consistently did well from 1930–1945 (the most profitable American firm)
- smaller theater chain meant fewer debts
- films looked more glamorous than other studios (averaged high budgets)
- had many stars under contract (biggest star: unglamorous middle-aged Marie Dressler)
20th Century Fox
- entered Depression in worse shape than other Majors since they were expanding post sound
- Sidney Kent took over as head of distrib. and turned the firm around –> Fox merged with Twentieth Century
- relatively few long-term stars
- biggest star: Shirley Temple
Warner Bros
- also expanding when Depression hit –> coped with debts by selling off holdings and cutting costs
- large number of low-budget projects
- smaller sets, each actor appeared in more films
- created popular genres and mined them (Busby Berkeley musical, gangster film, combat films, etc.)
- demonstrated ability to succeed with limited resources
RKO
- shortest-lived Major
- went bankrupt –> profited during wartime prosperity –> had issues again after the war
- lacked big stars (but had Fred Astaire and Ginger Rogers
- depended on distribution of Disney animated films
- early 1940s: Orson Welles produced Citizen Kane, Val Lewton produced many creative B films
Universal
- largest of Little Three and extensive distribution
- consistent money problems from 1930–1945
- few major stars –> promoted new stars in visually striking horror films
- B series were important (slapstick duo Abbott and Costello)
Columbia
- remained profitable throughout the Depression
- produced popular films with low-budgets by borrowing directors and stars from bigger studios
- most important director was Frank Capra (It Happened One Night)
United Artists
- sound era = beginning of decline for UA
- Griffith, Pickford, and Fairbanks retired and Chaplin was barely releasing films anymore
- only company whose profits fell during wartime boom