FH Ch. 10 Flashcards

1
Q

The National Recovery Administration

A

an agency created in 1933 that cast a lenient eye on trusts and oligopolies, which allowed the Hollywood Studio System to continue to flourish

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2
Q

Majors

A
Paramount
Loew's (MGM)
Fox (became 20th Century Fox)
Warner Bros.
RKO
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3
Q

Minors

A

Universal
Columbia
United Artists

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4
Q

The Production Code

A

1929

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5
Q

RKO was created in order to…

A

exploit RCA’s sound system, Photophone

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6
Q

First National

A

prod. + distrib. company sold by Fox to Warner Bros (Fox was struggling financially)= dye to the Depression). helped Warner Bros grow from a small company to one of the Majors

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7
Q

Poverty Row

A

the collection of independent firms outside of the Majors + Minors that only produced inexpensive B films

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8
Q

Paramount

A
  • began as distribution firm
  • bankrupt in 1933 because they owned many theaters (profits decreased and they owed on mortgages)
  • underwent court-ordered reorganization until 1935
  • in early 1930s, known for European-style productions and radio and vaudeville comedians –> turned towards more mainstream productions in 2nd half of decade
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9
Q

Loew’s/MGM

A
  • consistently did well from 1930–1945 (the most profitable American firm)
  • smaller theater chain meant fewer debts
  • films looked more glamorous than other studios (averaged high budgets)
  • had many stars under contract (biggest star: unglamorous middle-aged Marie Dressler)
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10
Q

20th Century Fox

A
  • entered Depression in worse shape than other Majors since they were expanding post sound
  • Sidney Kent took over as head of distrib. and turned the firm around –> Fox merged with Twentieth Century
  • relatively few long-term stars
  • biggest star: Shirley Temple
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11
Q

Warner Bros

A
  • also expanding when Depression hit –> coped with debts by selling off holdings and cutting costs
  • large number of low-budget projects
  • smaller sets, each actor appeared in more films
  • created popular genres and mined them (Busby Berkeley musical, gangster film, combat films, etc.)
  • demonstrated ability to succeed with limited resources
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12
Q

RKO

A
  • shortest-lived Major
  • went bankrupt –> profited during wartime prosperity –> had issues again after the war
  • lacked big stars (but had Fred Astaire and Ginger Rogers
  • depended on distribution of Disney animated films
  • early 1940s: Orson Welles produced Citizen Kane, Val Lewton produced many creative B films
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13
Q

Universal

A
  • largest of Little Three and extensive distribution
  • consistent money problems from 1930–1945
  • few major stars –> promoted new stars in visually striking horror films
  • B series were important (slapstick duo Abbott and Costello)
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14
Q

Columbia

A
  • remained profitable throughout the Depression
  • produced popular films with low-budgets by borrowing directors and stars from bigger studios
  • most important director was Frank Capra (It Happened One Night)
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15
Q

United Artists

A
  • sound era = beginning of decline for UA
  • Griffith, Pickford, and Fairbanks retired and Chaplin was barely releasing films anymore
  • only company whose profits fell during wartime boom
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16
Q

The Independents

A

a few produced prestige films, most produced B films

17
Q

Changes in Exhibition 1930–1945

A
  • end of movie palaces
  • patrons lured with giveaways
  • sound meant creative control was no longer given to exhibitioners