Fashion Essay Flashcards
Kim and Ko 2011
since the economic downturn - the luxury fashion sector can no longer solely rely on a brand symbol, now must go beyond and innovation and adding value must be present.
Deloitte 2018
current focus on millennials and generation Z- 40% of LUX fashion market by 2025.
Pavoine 2016
is this far enough, some brands can put the focus on other aspects of the brand to hide other unsustainable aspects.
Guardian
brands appear to be sustainable on the surface but upon deeper exploration arnt- Stella McCartney and Viviene Westwood
Schelegelmitch 1996
EU consumers have high expectations and demands for sustainable luxury fashion
Zhan &He 2010
Chinese consumers - wealthy culture is less environmentally concerned and more focused on the social status associated with affluence.
Pickles et al 2015
process of offshoring - an economic strategy
Robinson &Hsieh 2016
reshoring process- adopt value to their fashion chain
Corbillini and Savolio
Cultural economy - increasing significance of label - linking a product and story to a geographical place - adding value.
Goa et al 2009
China’s Tier system- HERMES- growing affluence tier 2- new store- Changsha.
Davis 2013
chinese society logo driven, Indian - craftmanship driven
Shukla 2012
geographical expansion marketing must alter for cultural differences- link to davis 2013
Crewe 2015
critically analyse transnational expansion arguing conglomerate ultimately hold competitive advantage.
