Family Life Cycle #12

Question 1

differents types de decision dans les familles

Answer 1

CONSENSUAL purchase decision : members agree on the desired purchase,, differing only in terms of how it will be achieved
ACCOMODATIVE purchase decision : menbers have differentes preferences or priorities and cannot agree on a purchase to satisfy the minimum expectations of all involved

Question 2

Who makes key decisions in a family

Answer 2

AUTONOMIC decision ; one family members chooses a product (toys)
SYNCRATIC decision : involve both partners (cars)

Question 3

Children make up 3 disctinct market

Answer 3

PRIMARY Market : spend their own money
INFLUENCE Market : parents buy what their kids tell them to buy (parental yielding)
FUTURE Market : kids “grow up” quickly and purchase items that normally adult purchase (cell phones)

Question 4

What are the variables affecting the family life cycle ?

Answer 4

Age
Marital status
Children in the home
Ages of children in the home

Question 5

what are criteria used to identify the decision maker ?

Answer 5

Sex-roles stereoptypes
spousal resources
experience
socioeconomic status

Question 6

how does heuristics simplify the decision making ?

Answer 6

task specialisation
salient (saillant) objctive dimensions
concessions

Question 7

what are children’s purchasing behaviour influence by ?

Answer 7

Parents
Toys and TV (commerciqls)
sex roles

Question 8

quest ce qui influence comme nous depensons notre argent ‘

Answer 8

both personal and social conditions

social class = include factors like education, occupation and income