Buying and Disposing #10

Question 1

Antecedent state

Answer 1

mood / physiological condition influences what we buy and how we evaluate product (if it feels good, buy it)

Question 2

Mood

Answer 2

combinaison of pleasure and arousal (eveil) we like things better when we are in a positive mood
Biases judgments of product / services

Question 3

Happiness

Answer 3

high in pleasantess and moderate in arousal

Question 4

relevance of time for marketers

Answer 4

occasion and leisure times are good periods for advertising, while deadlines time less is so

Question 5

what are atmospherics

Answer 5

conscious design of space to appeal (plaire) to costumer (colour, sounds, smells, decor, lighting) Conscious designing

Question 6

time and marketing

Answer 6

OCCASION TIME = ads that are relevant to special moment
DEADLINE TIME = worst time to catch attention
LEISURE TIME = more likely to notice ads or try new things

Question 7

what are some issues related to purchase and postpurchase activities

Answer 7

ANTECEDENT STATES = situational factors, usage contexts, time pressure, mood, shopping orientation
PURCHASE ENVIRONMENT = shopping experience, point-of-purchase stimuli, sales interactions
POSTPURCHASE PROCESSES = consumer satisfaction, product disposal, alternative market

Question 8

what are some factors considered when evaluating a store ?

Answer 8

Interior design, types of patrons, return policies, credit avalaibility

Question 9

what factors affect the purchase

Answer 9

Mood, time, disposition toward shopping