factors which influence voting behaviour including class, age and media

Question 1

AGE
P- Many claim that a persons age has the most influence on voting behaviour

E- Older voters tend to vote conservative frather than labour, as most people tend to become more cautious and conservative in their approach to life and social/economic change as they get older

example?

Answer 1

E- 2010 ge of all people aged 65+ 44% voted for conservative whereas only 31% voted Labour. Moreover 2019 GE for every 10 years older a person is, the likelihood they voted conservative increased by 9 points

Question 2

AGE
R- In contrast younger voters party loyalty tends to lie with the labour party.

e- traditionally younger voters are more likely to support parties promising social change, therefore the more left wing values of the Labour party are more likely to align with younger voters core beliefs

example?

Answer 2

e- 2019 ge 56% of 18-24 year olds voted Labour , compared to 21% of 18-24 year olds who voted conservative

e/a these patterns in age related voting/party loyalty remain clear and relatively unchanged in every election demonstrating clearly age does affect voting behviour to some extent

Question 3

NEW MEDIA
P- It can be argued that new media is the most influential factor on voting behaviour.

e- for many people digital media is the way they access info because of this politicians and political parties are investing heavily in websites like Facebook and Twitter to reach voters. This new media is bvery popular and can reach many people, especially the younger generations.

example?

Answer 3

e- survey findings reporting that 50% of younger voters (18-24 year olds) say social media had at least some influence in helping them choose who to vote for. This made social media the 2nd most important influence on younger voters after tv with 54%.

Question 4

NEW MEDIA
R- However it appears that although new media reaches a lot of people it does not have a very signifcant influence on votes.

e- despite hundreds of thousands of pounds spent on social media advertisingby political parties, political ads were not seen by a large number of peope, (only 14% of survey respondents saw an ad). Furthermore, new media was more likely to be an echo chamber and reinforce existing views

example?

Answer 4

labour party claimed to have “won” the social media campaign in the 2019 GE and have the largest support among young people, but in reality they saw their worst defeat in almost 100 years

a- shows views do not translate into votes.