Factors That Determine Demand Flashcards
Price
The higher the price,the lower the quantity demand
Income
An increase in income leads to an increase in demand as the individual has more money to spend
Wealth
Not the same as income weath is the combined value of savings/shares owned
Advertising,promotional offers and public relations
Televison advertisements,offers and sponserships all effect demand
Taste and fashion
Some products such as certain brands of clothes or technology are seen as in and some consumers regard these as an essential for their lifestyle
Demographic changes
A larger population means more spending.businesses need to beaware of other demographic changes as well as these it also includes a change in the gender ratio any shift in age structure
Goverment action
A campaign by the goverment for example to encourage a healthier lifestyle a keep fit champaign by the goverment will affect the demand fr both healthy and unhealthy demand for food