Factors of Trade Flashcards
What is market saturation?
When it becomes impossible to expand sales further in a market.
What are some push factors from expanding in home markets?
Saturated markets.
Competition.
How does a saturated market push firms from expanding in home markets?
Sometimes expanding abroad is easier/cheaper than trying to reach new customers in a domestic market.
How does competition push firms from expanding in home markets?
Places with less competition (often emerging and developing economies) become attractive as businesses can benefit from first mover advantage.
What are some pull factors to firms expanding in home markets?
Economies of scale.
Reduced risk.
How does economies of scale promote expanding in home firms?