Factors Influencing Voting Behaviour Flashcards
Factors influencing voting behaviour structure
1) social media
2)age
3)social class
Social media influencer on campaigns
For example, support for action on climate change has grown mostly through social media playforms
Social media impact on elections
There was a significant rise in the use of Facebook and WhatsApp groups in the lead up to both the 2017 and 2019 general elections
Example of social media criticism
For example, Jacob Rees-Moggs lay down on a bench in the House of Commons which went viral, and he became the subject of ridicule which during the Brexit debate was not helpful to his party
Age trends when voting
Younger people tend to favour labour whilst older people tend to favour conservative. This is due to labours policies in equality and free education and conservatives policies on inheritance tax and immigration
Age impact on voting statistic
For example, an average 56% of under 40s supported the Labour Party in 2019 compared to only 25% of under 40s who supported Conservatives
Age trend for BREXIT
older voters were more likely to vote leave. Over 60% of over 50s voted leave whereas over 60% of under 50s voted to remain
Social class used to be a crucial factor
In 1974 around 70% of ABC1 voters supported the conservatives while less than 30% of C2DE voters supported them
Social class impact on the 2014 referendum
In the 2014 referendum people earning £30,000 and over in Scotland were split approximately 50:50 between yes and no and those earning under £30,000 were also split roughly 50:50
Conservative policies appealing to older voters
Many people aged over 65 see immigration as an important issue, almost 20% said that this influenced their vote, due to immigration being a key conservative policy