Factors Affecting Perception Flashcards
1
Q
What’s a perceptual set?
A
Tendency to notice certain aspects of the sensory environment whilst ignoring others. Set is affected by several factors including culture, emotion, motivation and expectation
2
Q
Define culture
A
Refers to the beliefs and expectations that surround us. We are not conscious of living in a culture yet it powerfully influences us
3
Q
Aim of Hudson’s study.
A
To find if people from different cultures interpreted information in pictures differently.
4
Q
Method of Hudson’s study.
A
2D drawings shown to black and white schooled or unschooled South Africans
Hudson asked 3 q’s
what’s the man doing, what do you see, which ones closer the man elephant or antelope?
