Factors affecting conformity Flashcards
group size
Any more than 3 or 4 people and there will be conformity. If these first 3 or 4 people give the same answer there is unanimity.
unanimity
If the majority gives the same answer (unanimous) then an individual feels great pressure to conform.
normative social influence
Social influence that occurs because people believe that others expect them to behave in a particular way or to hold a particular attitude.
The need to be accepted by others and belong.
Can result in public compliance without private acceptance.
social learning theory
punishment and reward
vicarious reinforcement
informational social influence
conforming because we believe in the information we are presented with to be true
culture
Individualistic cultures have a lower level of conformity as they focus on personal achievement and independence.
Deindividuation
The loss of individuality and the sense of anonymity that can occur in a group situation.