Factors affecting conformity Flashcards

1
Q

group size

A

Any more than 3 or 4 people and there will be conformity. If these first 3 or 4 people give the same answer there is unanimity.

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2
Q

unanimity

A

If the majority gives the same answer (unanimous) then an individual feels great pressure to conform.

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3
Q

normative social influence

A

Social influence that occurs because people believe that others expect them to behave in a particular way or to hold a particular attitude.
The need to be accepted by others and belong.
Can result in public compliance without private acceptance.

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4
Q

social learning theory

A

punishment and reward
vicarious reinforcement

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5
Q

informational social influence

A

conforming because we believe in the information we are presented with to be true

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6
Q

culture

A

Individualistic cultures have a lower level of conformity as they focus on personal achievement and independence.

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7
Q

Deindividuation

A

The loss of individuality and the sense of anonymity that can occur in a group situation.

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