Factorized experiments

Question 1

What is the basic principles of factorised experiments?

Answer 1

They contain more than one experimental variable

Question 2

Vignette universe

Answer 2

All possible combinations of dimension levels

Question 3

Choice-based conjoint analysis

Answer 3

Respondents are pesented with two or more alternatives varying in multiple ways, and they are asked to choose who they prefer. Most widely used. → Choice outcomes

Question 4

Rating-based conjoint analysis

Answer 4

Respondents provide a numerical rating for each profile → Rating outcomes

Question 5

Average marginal component effect

Answer 5

The marginal effect of attribute l averaged over the join distribution of the remaining attributes

Question 6

Average component interaction effect

Answer 6

The causal effect of one attribute may vary depending on what value another value is held at.

Question 7

Conditional AMCE *(ret?)

Answer 7

Interaction of causal effects of an attribute with background characteristics.