Extra: questions from the missing presentation

Question 1

Real and False reason according to Lakoff

Answer 1

Real reason: it’s physical, in the sense that’s caused automatically by our brain circuit activating. It’s mostly unconscious and it’s what drives our bodies in our everyday life. It uses thoughts that are derived from embodied metaphors.

False reason: It’s fully conscious and it is disembodies, it’s not a natural production of our body but rather an application of logic that fits the world.

Question 2

What determines the level of success of persuasion

Answer 2

Interpersonal agreement and consistency.

Question 3

3 factors involved in creating a memorable impression

Answer 3

Looking, listening and feeling.

Question 4

What people remember

Answer 4

Physical and mostly emotional attraction,. physical distinctiveness, authentic interest.

Question 5

Direct and systemic causation

Answer 5

Direct: any application of force to something/someone that produces an immediate change or effect on said thing/person.
Systematic causation is less obvious.