2 Persuasion and power

Question 1

Manipulation

Answer 1

A communicative and interactional practice, in which a manipulator exercises control over other people, usually against their will or against their best interests. Manipulation involves abuse of power and domination. It implies the exercise of illegitimate influence by means of discourse: manipulators make others believe and do things that are in the interest of the manipulator, and against the best interests of the manipulated

Question 2

Persuasion sustainability

Answer 2

Much like environmental sustainability, the idea of sustainability in persuasion refers to the degree to which a persuasive act is performed for the sake of the persuaded together with the persuader, with both of their interests matching. Also defined as the capability to reach foreseen sustainable goals with a great degree of satisfaction obtained for all the parties involved.

Question 3

How to establish the level of sustainability

Answer 3

• The relationship between participants and their roles: asymmetrical vs. symmetrical
• The way the persuader tries to persuade: sharing vs. hoarding knowledge
• The aim of the persuasion: is it aimed at bettering the other’s wellbeing

Question 4

Conditions to evaluate sustainability

Answer 4

• free to move and act
• In full possession of their faculties
• Self sufficient

Question 5

Red queen

Answer 5

Apparently strong, despotic and manipulative, but practically weak and short lived because it relies on fear and it doesn’t imply the “liking effect”
Keywords: hatred, violence

Question 6

White queen

Answer 6

Apparently weak, gentle and delicate, but practically stronger as it moves more deeply, it is more resistant and independent. It relies on reliance, respect, wisdom and lovability. This power makes use of charisma and the liking effect
Keywords: love, dialogue