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Interactive and Digital Marketing > Extra Notes > Flashcards

Extra Notes Flashcards

1
Q

1st internet wave

A

desktop

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2
Q

2nd internet wave

A

mobile

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3
Q

3rd internet wave

A

ioT (embedded on things)

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4
Q

AI in iOT can help with

A

real time implentation of adjustment

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5
Q

Digitization of Business

A

analog to digital

ex: printed book vs ebook

also, use technology to improve AI and make business more efficient

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6
Q

What can help with the data overload that comes with ioT?

A

AI can help sort through data and learn what is and isn’t useful.

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7
Q

Potential solution to security/hacking issues with ioT?

A

Blockchain

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8
Q

what is the next potential wave of eruption in technology?

A

Voice Assistants / Voice Commerce

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9
Q

__ in __ Smart Speaker owners use Voice Commerce

A

1 in 5

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10
Q

Power shift from brands due to voice commerce means that…

A

brands like Tide and Proctor and Gamble have to pay Amazon to promote them (known as Slotting Fees)

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11
Q

why do 60% of shoppers start on Amazon?

A 
the variety of products
free shipping
better deals
large volume of helpful customer reviews
great search capabilities
good mobile ux
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12
Q

We have become __ __ of our mobile devices and are __ __ with them everywhere.

A

habitual checkers

highly engaged

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13
Q

Pepper and Rogers popularized…

A

…the concept of moving away from mass marketing to 1 to 1 hyper-personalized marketing in the late 1990s.

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14
Q

mass marketing

A

mass offers with no targeting
limited customization of communication
limited use of consumer insight

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15
Q

segmented marketing

A

reveal customers in the consumer base
diversify offers by segments
diversify channels for cost optimization and increased reach

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16
Q

event-based marketing

A

real-time usage pattern recognition

triggered actions enabling increased relevancy and better timing

17
Q

contextual marketing

A

use streaming information for real-time analytics
utilized digital/external information and customer journeys

sometimes “contextual” is only used for behavioral advertising

18
Q

What is the foremost concern in the Awareness phase?

A

Mobile websites

19
Q

__ __ remain the primary concern in the Engagement phase.

A

Mobile websites

20
Q

T/F

A mobile-friendly website is a must have.

A

T

21
Q

In the conversion stage, mobile websites are important, but __ __ __ are the most important.

A

Native Mobile Apps

22
Q

__ __ __ are also the highest priority when it comes to customer loyalty

A

Native Mobile Apps

23
Q

Interface: Static v. Interactive

A

Mobile Website v. Mobile App

24
Q

Requires connection v. Available online

A

Mobile Website v. Mobile App

25
Q

Limited Features v. Extra Functionality

A

Mobile Website v. Mobile App

26
Q

Mobile Website v. Mobile App

Which is faster?

A

Mobile App

27
Q

Mobile Website v. Mobile App

Which has a more expensive development cost?

A

Mobile App

28
Q

In SEO/PPC, you should always benchmark within…

A

…your category.

ex: Gaming, Retail, Sports…

29
Q

Apps can lead to a big percentage of sales bc

A

customer use apps really often

30
Q

Ads you should NOT use for the mobile web experience

A 
Pop up
Prestitial
Ad Density Higher Than 30%
Flashing Animated Ads
Auto-Playing Video Ads with Sound
Postitial Ads with Countdown
Full Screen Scroll Over Ads
Large Sticky Ads
31
Q

top-level domain

A

.com
.edu
.gov

32
Q

second-level domain

A

the one you buy
google
twitter
amazon

33
Q

third-level domain

A

something you can choose to create or not create

maps. google.com
jindal. utdallas.edu

34
Q

Dynamic Pricing

A

Real-Time Pricing

35
Q

Categories of Mobile Payments

A
  1. Near Field Communications (NFC) (Apple/Samsung Pay)
  2. SMS (Paypal)
  3. QR Codes
  4. M-App Wallet (Venmo)
  5. mPOS (Amazon)
  6. Location-based beacon tech
  7. Bitcoin
36
Q

although social media isn’t the biggest tool for conversions, it does help with…

A

…referral traffic.

Interactive and Digital Marketing (16 decks)

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