Extra Notes Flashcards
1st internet wave
desktop
2nd internet wave
mobile
3rd internet wave
ioT (embedded on things)
AI in iOT can help with
real time implentation of adjustment
Digitization of Business
analog to digital
ex: printed book vs ebook
also, use technology to improve AI and make business more efficient
What can help with the data overload that comes with ioT?
AI can help sort through data and learn what is and isn’t useful.
Potential solution to security/hacking issues with ioT?
Blockchain
what is the next potential wave of eruption in technology?
Voice Assistants / Voice Commerce
__ in __ Smart Speaker owners use Voice Commerce
1 in 5
Power shift from brands due to voice commerce means that…
brands like Tide and Proctor and Gamble have to pay Amazon to promote them (known as Slotting Fees)
why do 60% of shoppers start on Amazon?
the variety of products free shipping better deals large volume of helpful customer reviews great search capabilities good mobile ux
We have become __ __ of our mobile devices and are __ __ with them everywhere.
habitual checkers
highly engaged
Pepper and Rogers popularized…
…the concept of moving away from mass marketing to 1 to 1 hyper-personalized marketing in the late 1990s.
mass marketing
mass offers with no targeting
limited customization of communication
limited use of consumer insight
segmented marketing
reveal customers in the consumer base
diversify offers by segments
diversify channels for cost optimization and increased reach
event-based marketing
real-time usage pattern recognition
triggered actions enabling increased relevancy and better timing
contextual marketing
use streaming information for real-time analytics
utilized digital/external information and customer journeys
sometimes “contextual” is only used for behavioral advertising
What is the foremost concern in the Awareness phase?
Mobile websites
__ __ remain the primary concern in the Engagement phase.
Mobile websites
T/F
A mobile-friendly website is a must have.
T
In the conversion stage, mobile websites are important, but __ __ __ are the most important.
Native Mobile Apps
__ __ __ are also the highest priority when it comes to customer loyalty
Native Mobile Apps
Interface: Static v. Interactive
Mobile Website v. Mobile App
Requires connection v. Available online
Mobile Website v. Mobile App
