External Influences-STEEPLE-social Flashcards
1
Q
Define demographics
A
The characteristics of human population groups eg. age structure, incomes, ethnic diversity etc…
2
Q
How can demographic changes impact businesses?
A
Can change nature of demand faced by businesses
3
Q
What other 3 social factors should businesses consider when assessing the external environment?
A
Changing consumer tastes/habits
Changing lifestyles
How the workforce is changing
4
Q
What are some other changing social factors?
A
Social habits Changes in employment patterns Changing role of women Changing attitudes to work Education The grey pound-(retired people having greater wealth)
