External Influences Flashcards
Explain what is meant by a market
Any situation where buyers and sellers are in contact in order to establish price
Explain what is meant by competition
A rivalry amongst sellers
Explain what is meant by market size
The collective value of the goods/services that buyers purchase
Explain what’s meant by market growth
The percentage change in the size of the market, measured over a specific period
Explain the importance of market size to a business
If a business has more market size, they are more dominant meaning they’d have more sales and greater revenue
Evaluate how a business could increase its market share
Mergers or takeovers/acquisitions
Describe the key features of a monopoly
Dominated by one seller
In theory its described as any firm with more than 25% of the sales
High barriers to entry
Describe the key features of an oligopoly
The markets dominated by a few firms
High barriers to entry
Products and prices in the market are similar
Describe the key features of monopolistic competition
Many firms competing
They supply a slightly differentiated product
Low barriers to entry
Explain what is meany by demand
The willingness to buy a product if you’re able to buy it at any given price
Explain what’s meant by supply
The amount of a good/service that sellers are willing and able to sell at any given price
Explain what’s meant by equilibrium
The situation in a market where demand is equal to supply and both parties are happy
Explain the determinants of demand ( what factors can affect the level of demand )
Income - as it increases, demand increases
Wealth - as it increases, demand increases
Taste and fashion - as it changes, demand increases
Government action - as they campaign it more, demand increases
Price of substitutes - the less, demand increases
Price of compliments - the less, demand increases
Demographic changes
Advertising, promotional offers and public relations
Explain the determinants of supply
Price - the amount that a customer is willing and able to pay
Costs - the higher the costs the more supply
Taxes - government may put tax on a product in order to raise revenue, or discourage the use of certain products
Subsidies - government might offer subsidies to businesses supplying a certain product, because it believes them to be beneficial
Price of other products, the cheaper the others, the less demand for theirs
Explain how changes in the determinants of demand and supply affect price and out put decisions
The more alternatives, the less demand for their product, the cheaper the price, the less supply because firms receive less mark up
Evaluate factors which affect demand and supply in a market
Taxes - the higher the tax on products, the less demand and supply
Government regulation - the less of it, the more demand and supply
Market power - the more market power, the greater the demand and supply
Availability of substitute goods - the more of them, the less and demand and supply
Evaluate the effect of excesses and shortages in markets
Excesses - if theirs excess, it could lead to perishable goods being binned
Shortages - it could lead to a loss of customers as they’d go elsewhere for the same product leading to less revenue
Evaluate the impact of market forces on businesses and stakeholders
can affect the profitability of the businesses within the industry and the level of outpu
Recommend and justify how a business should respond to market forces
Make appropriate changes to products,targeting different markets or adjusting prices appropriately
Distinguish between physical and non-physical markets
Physical - buyers can physically meet the sellers
Non-physical - buyers don’t physically meet the sellers, its all done online
Distinguish between online and digital markets
Online - an e-commerce site that connects sellers with buyers
Digital - a market that’s digital
Explain why firms choose to operate in physical markets
They can provide good customer service, creating potential repeat customers which mean more revenue for the business
Explain why firms choose to operate in non-physical markets
They’re more convenient, meaning you don’t have to spend money on stores which can be spent elsewhere
Explain what’s meant by competition
A rivalry amongst sellers
Explain how the strength of competition affects a business
The more competition means greater choice and more services for customers, because they can access a wider range of products and services
Explain why firms may choose to enter or exit a market
Enter - the market is doing well and developing more
Exit - the market is failing, making it not profitable to be in it
Analyse the barriers to enter in a market
Large start up costs
Having the marketing budget to break customer loyalty
The inability to gain economies of scale
Possibility of existing business starting a price war
Legal restrictions such as patents
Analyse the barriers to exit a market
Difficulty of selling off capital
High redundancy costs
Contracts with suppliers
Leases with landlords
Explain what’s meant by market dominance
The company that possesses the greatest market share to competitors
Explain what’s meant by mergers
Where two company join together to make one company
Explain what’s meant by takeovers
Where one company makes a successful bid to take control of or buy another company
Explain what’s meany by organic growth
Growth from inside the business
Explain what is meant by monopoly
A market dominated by one seller, described as them having over 25% market share
Explain how mergers, organic growth and takeovers can lead to dominant firms
By acquiring another firm or merging with another, it will lead to you possessing greater market share
Evaluate the impact on a busines of a dominant firm operating in its market
It could led to less sales for the smaller companies and them potentially failing
Explain how market dominance is restricted and regulated in the UK
CMA - competition and marketing authority
Evaluate the impact and importance of the regulation of the market on businesses
If markets become to dominant in a firm it could lead to less sales foe th other business in the market
Explain what the European Union is
The economic and political union of most European countries aimed at reducing trade barriers and harmonising economic policy
Evaluate the UK not being part of the EU
Domestic trade - more expensive and takes longer to arrive
Regulations - no longer have to follow EU regulations
New trade deals - the UK can make their own deals with countries
Evaluate the UK rejoining the EU
Recruitment - will be easier because people from other countries can come work in the UK
Paperwork - less paperwork making it easier to move goods and services
Checks - less checks meaning goods will move quicker
Explain what’s meant by emerging market
An economy that experiences considerable economic growth and possesses some but not all characteristics of a developed economy
Explain how political uncertainty may affect a business
It means that they can’t plan ahead for the future
Evaluate the benefits to the business of political stability
It means they can plan for the future for things like expansion and what they aim to acheive
Explain how and why political instability may affect international trade
It may mean that the pound becomes stronger through the political instability, meaning there is less trade with foreign countries
Explain what a tariff is
A duty paid on imports
Explain what quotas are
A limit on the total quantity of a product can be supplied to a market
Explain what free trade is
Involves an agreement between countries to trade with each other without erecting barriers to trade
Explain the key economic indicators which influence a business
Interest rates
Exchange rates
Tax rates
Inflation
Labour supply and demand
Wages
Government activities
Identify the nature and purpose of different types of taxation in the UK
Income tax - taken out your income
National insurance- taken as a contribution towards the state pension and NHS treatment
VAT - added onto the price of a product
Corporations tax - a tax limited company’s pay on their profits
Stamp duty - tax on when you buy a house
Distinguish between direct and indirect taxes
Direct - a tax that goes straight to the authority
Indirect - a tax that goes to the customer and then the authority