Extension Flashcards
5 Sampling Methods
Volunteer Stratified Random Systematic Opportunity
Define Time Sampling
Recording behaviour is a given time frame. For example, noting what a target individual is doing every 30 seconds. During that time, the observer might tick from one or more categories.
Define Event Sampling
Counting the number of times a certain behaviour (event) occurs from a target individual within a given time frame. For example, counting how many times a person smiles in a 10 minute period.
Strength of Time Sampling
Less time consuming for researcher.
Gather results from all participants
Weakness of Time Sampling
Miss behaviour not in the time frame
More general
Strengths of Event Sampling
Allows more focus on one detail
More rich data
Weakness of Event Sampling
Misses other behavior
Define Validity
Accuracy
Types of Validity
Internal Validity
External Validity
Define Internal Validity
Whether the researcher is meaning what they intend to measure,or whether there are the factors affecting the DV
Define External Validity
How far the findings can be generalised outside of the research setting.
Examples of internal validity
Investigator / Experimenter effects = Ques from investigator
Demand Characteristics = Ques in the environment
Social Desirability = Lying for the desire to fit in.
Define Order Effects
Changes in participants’ performance due to their repeating the same of similar test more than once
Define Extrusions Variables
All variables, which are not the independent variable, but could affect the results (DV) of the experiment.
Define Confounding Variables
Variable(s) that have affected the results (DV), apart from the IV. A confounding variable could be an extraneous variable that has not been controlled.
Define Face Validity
Whether a measure looks like it is measuring what is meant to measure.
Define Concurrent Validity
Whether the current measure is accurate when compared to a previous, validated, measure.
If the data gathered is the same using both measures the concurrent validity of the current measure can be confirmed.
A perfect positive correlation?
Will have a correlation coefficient of +1.0
A Perfect negative correlation?
Will have a correlation coefficient of -1.0
Strong Correlations
+0.65 / -0.65
Carrying Out Content Analysis
Step One- Sample the data ( Analyse all data or just select a section)
Step Two - Coding the data (Done by using behavioural categories
Step Three - Representing the data ( Counting the instance in each category = Quantitative / Describing The instance In each category - QUALITATIVE)
Types Of External Validity
Population = Can it be generalised to a wider population?
Temporal = Cant generalise to other time periods or to modern day culture
Ecological = How valid can it apply to the real world
Strength of content analysis
increase reliability, multiple material and sources of information,can be replicated, Someone else could carry it out.
Real world applicable. Basing it on real life, more ecologically valid, is reflective of the real world, real emotions / views.
Weakness of content analysis
Bias view, Interpreter/ observer bias. Subjective to researcher
Culture bias, person coding is culturally different from who provided the material
Alternative Strengths of content analysis
Relatively easy to perform
Inexpensive
Does not require interaction with participants
no investigator effect
Thematic Analysis Define
Thematic Analysis is used when analyzing qualitative data in order to identify theme. Data can then be organised into themes and conclusions can be made
Steps of Thematic Analysis
Step 1: Read every transcript carefully
Step 2: Break the data up into smaller units, code the units.
Step 3: Combine the smaller codes into larger themes
Step 4: Identify the most common themes.
The Features of Science
Empirical Methods Objectivity Replicability Theory Construction Hypothesis Testing