Explanations of Conformity Flashcards
What is conformity?
A change in behaviour or opinion due to real or imagined pressure from a group or single person
Name and describe the 3 types of conformity
Compliance: Superficial and a change that is only in public. Occurs when ‘going along’ with a group for public acceptance and this will differ when in private. Affected by the perceived surveillance of such group. Depends on group pressure.
Identification: Moderate in nature and occurs when behaviour is cried due to a desire to be accepted by the group. May not privately agree/accept beliefs, but will do so in public at least to be a part of the group.
Internalisation: Conformity of a deep level due to agreeing with a group or seeing them as correct/valuing them. Change in behaviour and opinion is both in public and private - a permanent change. Views are consistent with one’s internal belief system.
What are the 2 types of Social Influences?
Normative and Informational Social Influence
Explain the 2 types of social influence
NSI: Based on human need to be and accepted by others or groups around us. Adopting behaviour based on what is perceived to be the social norms. An emotional prices because it is to do w/acting due to how we feel and leads to compliance.
ISI: Based on human need to be right and the ambiguity of a situation. May consult a perceived expert on the issue before making a decision on what to do. Can lead to internalisation and is a cognitive process as it is regarding how and what we think.
