explanations of conformity

Question 1

Informational social influence (ISI)

Answer 1

• The desire to be right
• not sure how to behave and don’t have adequate information to make the right decision
• They look at how others are behaving and do the same
• internalisation
• situations that are new to a person or there is some ambiguity

Question 2

normative social influence

Answer 2

The desire to be liked/wanting to fit in
- A person conforms because they need to be accepted by a social group
- acceptance/avoid rejection
- compliance/ identification
- E.g. feeling pressured to smoke because friends are smoking