explanations for conformity Flashcards
Who proposed the two process model?
Deutsch and Gerard
What are the two human needs that the two process model is based on?
Need to be right
Need to be liked
What are the explanations for conformity?
ISI informational social influence
NSI normative social influence
What is ISI?
Who has best info?
Uncertain about right answer
People want to be right
Cognitive process
When is ISI most likely to happen?
New situations
Ambiguous situations
Crisis situations
When one person is an expert
What is NSI?
About norms Norms regulate behaviour Don’t want to appear foolish Social approval not rejection Emotional process
When is NSI most likely to occur?
With strangers
People you know - concerned about social approval from friends
Stressful situations when needing social support
Evaluation - ISI research support
Lucas - maths problems
Greater conformity to incorrect answers to difficult questions
Most true for those who rated math ability as poor
Evaluation - NSI individual differences
nAffiliators have a greater need for affiliation
More likely to conform
People respond differently
Evaluation - ISI and NSI work together
Both processes involved
Conformity reduced when there is a dissenting participant in Asch experiment
Dissenter reduces NSI - social support
Reduces ISI - alternative source of info
Evaluation - ISI individual differences
Students are less conformist
They are more confident in abilities
People respond differently
Evaluation - NSI research support
Asch - pps went along because other people did
Afraid of disapproval when asked why
