explanations for conformity

Question 1

what is informational social influence

Answer 1

looking to the group for information as they want to be right, a person within a group is regarded as being more of an ‘expert’. can lead to internalization

Question 2

what is normative social influence

Answer 2

individuals agree with the opinion of the majority because they want to be accepted, gain social approval and be liked. This can lead to compliance

Question 3

what are the two explanations for conformity

Answer 3

isi
nsi

Question 4

evaluate isi

Answer 4

studies shown exposure to others beliefs has an influence on social stereotypes. Wittenbrink and Henley found that participants exposed to negative information about African Americans lead to negative beliefs about black individuals.
Lucas asked students to solve a math’s problem that was either easy or difficult. Greater conformity on incorrect answers as they were difficult. showing that people conform when they don’t know the answer.

Question 5

evaluate nsi

Answer 5

explanation of nsi comes from Aschs experiment. Participants said that they conformed to avoid rejection from the group. this suggests NSI is a valid theory. However, giving answers nonverbally decreases conformity- writing the answers down dropped the conformity to 12.5 %
Nsi does not impact everyone as some individuals are less concerned with being liked. This limits the explanation of conformity, as it does not account for everyone’s behavior.