Experiments

Question 1

What is the purpose of variant traffic assignment in Sitecore Personalize experiments?

A) To randomly assign visitors to different variants.
B) To ensure that all visitors receive the same variant.
C) To dynamically adjust the proportion of visitors in each variant.

Answer 1

To randomly assign visitors to different variants.

Reason:
Variant traffic assignment ensures that visitors are randomly assigned to different variants, allowing unbiased comparison of performance.

Question 2

In Sitecore Personalize, what happens during the control phase of an experiment?

A) All visitors see the original (control) variant.
B) Visitors are evenly split between control and variant groups.
C) The experiment is paused for analysis.

Answer 2

A) All visitors see the original (control) variant.

Reason: During the control phase, all visitors see the original (control) variant to establish a baseline.

Question 3

How does Sitecore Personalize handle variant traffic allocation when an experiment is paused or stopped?

A) It evenly distributes remaining traffic across all variants.
B) It continues allocating traffic as before.
C) It stops all traffic allocation.

Answer 3

B) It continues allocating traffic as before.
Reason:
Sitecore Personalize continues allocating traffic as before, even if the experiment is paused or stopped.

Question 4

What is the recommended approach for gradually increasing traffic allocation during an experiment?

A) Start with 100% traffic allocation to the variant.
B) Begin with a small percentage of traffic and gradually increase it.
C) Randomly allocate traffic to variants.

Answer 4

B) Begin with a small percentage of traffic and gradually increase it.

Reason: Gradually increasing traffic allocation allows for controlled testing and minimizes risk.

Question 5

Which of the following statements about variant traffic assignment is accurate?

A) It ensures that all visitors receive the same variant.
B) It allows manual assignment of visitors to specific variants.
C) It dynamically adjusts traffic allocation based on performance.

Answer 5

C) It dynamically adjusts traffic allocation based on performance.

Reason: Variant traffic assignment dynamically adjusts traffic allocation based on performance, optimizing the experiment.