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Sitecore Personalize > Exam Questions > Flashcards

Exam Questions Flashcards

1
Q

What is the purpose of Sitecore CDP?
A. Store digital assets for your website
B. Store customer information from behavioural data and order history
C. A tool to enable optimized website search

A

Store customer information from behavioural data and order history

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2
Q

Which of the following describes the entities in the Sitecore CDP data model?
A. Guest, Sessions, Events, Orders, Order Items
B. Guest, Sessions, Interactions, Orders, Order Lines
C. Guest, Sessions, Events, Plan, Plan Details

A

A. Guest, Sessions, Events, Orders, Order Items

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3
Q

Which of the following statements about identity resolution in the Sitecore CDP is incorrect?

A. Identity resolution in the Sitecore CDP is probabilistic identity resolution

B. The identifier used for identity resolution can PII (personally identifiable information) e.g. as name, email, phone number, address

C.Identity resolution can have a number of hierarchical rules

A

A. Identity resolution in the Sitecore CDP is probabilistic identity resolution

https://doc.sitecore.com/cdp/en/users/sitecore-cdp/understanding-identity-resolution-in-sitecore-cdp.html

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4
Q

Which of the following types of data would need to be stored as a data extension?

a.Guest loyalty points
b. The date of the most recent session
c.Guest last order value

A

a.Guest loyalty points

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5
Q

A client wants to setup an AB test to run on their website, what should you create?
a.Web Experience
b. Web Experiment

A

b. Web Experiment

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6
Q

What tool is available for testing web experiences on a website?

a.Preview with the QA tool
b.Testing with the preview API
c.Test Canvas

A

a.Preview with the QA tool

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7
Q

A client wants to be able to request customer information from Sitecore Personalize for their customer support team, what type of experience should you create?

a. Web Experience
b. Full Stack Interactive Experience
c. Full Stack Triggered Experience

A

b. Full Stack Interactive Experience

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8
Q

A client wants an SMS to be sent after a customer completes a purchase on their website, what type of experience should you create?

a. Web Experience
b. Full Stack Interactive Experience
c. Full Stack Triggered Experience

A

c. Full Stack Triggered Experience

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9
Q

What is a data extension?

a.Additional data that can be stored against a guest or order
b.An attribute that can be converted from a string into a list e.g. email to a list of emails
c.A PUT API endpoint that enables existing data to be extended

A

a.Additional data that can be stored against a guest or order

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10
Q

When a guest is created, what unique identifier is returned for the guest?

a.The customer identifier
b.The browser id
c.The guest ref

A

c.The guest ref

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11
Q

Can a guest be created without any Personally Identifiable Information PII (e.g. a name, date of birth or email)?

a. It is possible to create a guest without an PII, if identity resolution is using an identifier such as customer ID

b. It is not possible to create a guest without PII

c. It is possible to create a guest without an PII, if identity resolution is using email

A

a. It is possible to create a guest without an PII, if identity resolution is using an identifier such as customer ID

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12
Q

How can a data extension be added to a guest?

a.When creating a guest with the create guest endpoint a data extension can be added in the payload

b. After a guest has been created, another endpoint for adding a data extension can be used to add a data extension to the guest

c.A data extension can be added using through the UI for Sitecore CDP

A

b. After a guest has been created, another endpoint for adding a data extension can be used to add a data extension to the guest

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13
Q

Batch Import involves three main requests, these steps include?

a. Get Batch Import Schema, Upload batch file
b. Upload batch file, Request pre-signed URL
c. Request pre-signed URL, Upload batch file, Get upload status

A

c. Request pre-signed URL, Upload batch file, Get upload status

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14
Q

What different schemas are available for batch import?

a.Guest, Order
b.Guest, Order, Session
c.Guest, Order, Order Items, Session, Events

A

a.Guest, Order

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15
Q
  1. How quickly after uploading a batch file will the data be available in the Sitecore CDP?
    a. In near real-time under 200ms
    b. Within 24 hours when the Sitecore CDP batch import job runs
    c. Batch import is processed on a queue in the Sitecore CDP, usually files will be uploaded within a few minutes
A

c. Batch import is processed on a queue in the Sitecore CDP, usually files will be uploaded within a few minutes

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16
Q
  1. When doing the Batch Import which entities can have a data extension?

a. Guest, sessions, events, orders, order items

b. Guest, orders, order items

c. Guest, orders

A

b. Guest, orders, order items

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17
Q
  1. What is the file format of the batch import file?
    a. JSON
    b. Each record/row is JSON
    c. CSV
A

Each record/row is JSON

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18
Q
  1. You are working with a customer that is running multiple AB tests, and they want to ensure that the AB tests don’t impact each other. How can you ensure that there are no guests in both AB test using Sitecore Personalize?

a. Limit the audience to target customers

b. The sample size calculator can be used to determine the required sessions per variant

c. Split the traffic using advanced traffic allocation and buckets

A

c. Split the traffic using advanced traffic allocation and buckets

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19
Q
  1. An AB test has been running in Sitecore Personalize. How do you know when the test has reached statistical significance and you can stop an AB test?
    a. The AB test has reached statistical significance when the test has been running for 1 business cycle (usually 1 week)
    b. Use the sample size calculator to determine the required sessions per variant
    c. The AB test has reached statistical significance when there is less volatility in the winner of the test
A

b. Use the sample size calculator to determine the required sessions per variant

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20
Q
  1. Which of the following statement about goals is not true?
    a. The primary goal is used to determine the winner of an AB test
    b. Out of the box goals, custom goals and page goals are all possible goals
    c. Goals are not tracked for the control group, only for the variant group
A

c. Goals are not tracked for the control group, only for the variant group

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21
Q
  1. How often does batch segmentation run?
    a. Every 6 hours
    b. Every 12 hours
    c. Every 24 hours
A

c. Every 24 hours

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22
Q
  1. What type of audiences can be used in experiences?
    a. Real-time audiences
    b. Batch segments
    c. Real-time audiences and Batch Segmentation
A

c. Real-time audiences and Batch Segmentation

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23
Q
  1. Which of the following need to set for Audience Sync ?
    a. External Service, Flow Template, Flow, Segment
    b. External Service, Flow, Realtime audience
    c. External Service, Flow, Segment
A

a. External Service, Flow Template, Flow, Segment

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24
Q
  1. When are decision models run?
    a. At regular scheduled intervals
    b. In real-time when the experience is executed
    c. Daily for each guest
A

b. In real-time when the experience is executed

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25
Q
  1. What is the purpose of a decision model?
    a. To personalize each experience for the guest
    b. To decide when to store information in the Sitecore CDP
    c. To process all the data coming into the CDP
A

a. To personalize each experience for the guest

26
Q
  1. You are working with an organization that wants to get data in real-time from their inventory system and use that in the product recommender they are building as a decision model. How can this be achieved?
    a. Import the inventory as part of Batch Import
    b. Connect the inventory in the decision model as a data system
    c. Set up the inventory as offers and then use those offers in the decision model
A

b. Connect the inventory in the decision model as a data system

27
Q
  1. Sitecore CDP can process a Guest’s behavioral data, such as when they clicked, viewed or added an item to their cart. Each instance of such behavioral data is known as the:
    a. Item
    b. Event
    c. Session
    d. Data point
A

b. Event

28
Q
  1. To update the data extensions on a large number of Guest profiles in Sitecore CDP, you should use the:
    a. External connections
    b. REST API
    c. Batch API
    d. Stream API
A

c. Batch API

29
Q
  1. Which of the following statements describe the Stream API with the v2.1 data model?
    a. The Stream API only supports asynchronous call.
    b. The Stream API only supports using the identifiers object when sending an IDENTITY event.
    c. The Stream API supports Read and Write data.
    d. The Stream API only supports using Personally Identifiable Information (PII) to identify Guests.
A

b. The Stream API only supports using the identifiers object when sending an IDENTITY event.

30
Q
  1. You created a new Web Experience to show a free shipping offer corner popup that is intended to display only on the Checkout page. However, when you tested the website, the popup showed in every page. How can you resolve this?
    a. Include a segment in the Audience for the “https://myretailsite.com/checkout”.
    b. Configure Page Targeting to “https://myretailsite.com/checkout”.
    c. Add a variant and set the page attribute to “https://myretailsite.com/checkout”.
    d. Add a goal to the Web Experience for the “https://myretailsite.com/checkout”
A

b. Configure Page Targeting to “https://myretailsite.com/checkout”.

31
Q
  1. What is the effect if you lower the confidence level of an Experiment in Sitecore CDP?
    a. The required minimum sample size to reach statistical significance increases and the time until the test is conclusive increases.
    b. The required minimum sample size to reach statistical significance reduces and the time until the test is conclusive increases.
    c. The required minimum sample size to reach statistical significance reduces and the time until the test is conclusive reduces.
    d. The required minimum sample size to reach statistical significance increases and the time until the test is conclusive reduces.
A

c. The required minimum sample size to reach statistical significance reduces and the time until the test is conclusive reduces.

32
Q
  1. After you are notified of an issue, your first step should be to
    a. Read the documentation.
    b. Try to reproduce the issue.
    c. Contact Support.
    d. Finish what you are currently working on.
A

b. Try to reproduce the issue.

33
Q
  1. What are the Decision Model Variant States?
    a. Draft, Test, Live, Retired
    b. Draft, Test, Production, Archived
    c. Draft, Test, Live, Archived
    d. Draft, Test, Production, Retired
A

b. Draft, Test, Production, Archived

34
Q
  1. What does a Hit Policy in a Decision Table determine?
    a. How many rules can be simultaneously satisfied when selecting the proper output
    b. The number of allowed Input Columns
    c. Whether you can add an annotation to the rule
    d. How many rows you can add to the Decision Table
A

a. How many rules can be simultaneously satisfied when selecting the proper output

35
Q
  1. Which Hit Policy would you use to calculate the total number of satisfied rules?
    a. Min
    b. Max
    c. Count
    d. Sum
A

c. Count

36
Q
  1. Which attribute types can Output References be?
    a. String, Boolean, Integer, Long, Double, Date, Map
    b. String, Boolean, Integer, Long, Double, Date, List
    c. String, Boolean, Integer, Long, Double, Date, List, Map
    d. String, Boolean, Integer, Double, Date, List, Map
A

c. String, Boolean, Integer, Long, Double, Date, List, Map

37
Q
  1. Triggered Experiences let you:
    a. Build Experiences using Templates
    b. Personalize on elements typically handled by back-end systems but not A/B Test
    c. Build Experience on mobile apps only
    d. Run A/B Tests and personalize Offers and Next Best Actions triggered by events
A

d. Run A/B Tests and personalize Offers and Next Best Actions triggered by events

38
Q
  1. Which state can you set the percentage of Guests who will be exposed to the Decision Model Variant?
    a. Draft
    b. Test
    c. Archived
    d. Production
A

d. Production

39
Q
  1. Which component enables a Decision Model Variant to connect to external systems such as Pricing, Inventory, and Weather systems?
    a. Data System
    b. Artificial Intelligence Model
    c. Knowledge Source
    d. Programmable Decision
A

a. Data System

40
Q
  1. Which Hit Policy results in an output of all satisfied rules in an arbitrarily-ordered list?
    a. Collect Max
    b. Collect List
    c. Collect Sum
    d. Collect Count
A

b. Collect List

41
Q
  1. What must you create before you can create an Offer?
    a. Programmable Decision
    b. Artificial Intelligence
    c. Data System
    d. Offer Template
A

d. Offer Template

42
Q
  1. Following best practices, where on the canvas should you place the final output of the Decision Model Variant?
    a. Top
    b. Left
    c. Bottom
    d. Right
A

a. Top

43
Q
  1. A Web Experience enables business users to personalize over web-based apps by:
    a. Creating an Experience using XML
    b. Creating an Experience only using JavaScript
    c. Creating an Experience using a pre-packaged template
    d. Creating an Experience using Decision Model Variants
A

c. Creating an Experience using a pre-packaged template

44
Q
  1. If you don’t include a Page Target with your Web Experience:
    a. The Web Experience won’t display on mobile apps
    b. The Web Experience will only display on mobile apps
    c. Nothing will happen
    d. The Web Experience will run on every page of your organization’s site
A

d. The Web Experience will run on every page of your organization’s site

45
Q
  1. How many Decision Model Variants can a Decision Model Hold?
    a. 5
    b. 7
    c. 6
    d. 8
A

d. 8

46
Q
  1. What should you do if you want to test a Decision Model Variant against a Guest and see all the attributes returned in the response?
    a. View all archived Decision Model Variants
    b. View Revision History
    c. Use the Test Canvas feature
    d. Move the Decision Model Variant to a state of Test
A

c. Use the Test Canvas feature

47
Q
  1. What does the Test Canvas feature test?
    a. Only Decision Tables
    b. Only Offers and Offer Templates
    c. The open Decision Model Variant
    d. Only Programmable Decisions
A

c. The open Decision Model Variant

48
Q
  1. What’s the first thing you should do when creating a Decision Table?
    a. Configurate the Input Column
    b. Select the Hit Policy
    c. Add Rules
    d. Configure the Output Column
A

b. Select the Hit Policy

49
Q
  1. Interactive Experiences enable Product Teams to:
    a. Build Experiences using Templates
    b. Run A/B Tests and personalize on elements typically handled by back-end systems
    c. Personalize on elements typically handled by back-end systems but not A/B test
    d. Build Experience on mobile apps only
A

c. Personalize on elements typically handled by back-end systems but not A/B test

50
Q
  1. How many Decision Model Variants can be live in Production?
    a. 1
    b. 4
    c. 3
    d. 2
A

b. 4

51
Q
  1. What rule(s) does an “Any” Hit Policy result in?
    a. The last satisfied rule
    b. Any satisfied rules with same Output
    c. Only 1 satisfied rule
    d. The first satisfied rule
A

b. Any satisfied rules with same Output

52
Q
  1. What can you do when a Decision Model Variant is in a state of Archived?
    a. Start a Silent Test
    b. Clone the Decision Model Variant
    c. Edit the Decision Model Variant
    d. Set the Audience Size
A

b. Clone the Decision Model Variant

53
Q
  1. When you are ready to go live with a Decision Model, you must:
    a. Only ensure the Decision Model Variant(s) are in a state of Production
    b. Only set the Experience to the Production state
    c. Only set the Audience Size of the Decision Model Variant
    d. Ensure the Decision Model Variant(s) are in a state of Production and set the Experience Live
A

d. Ensure the Decision Model Variant(s) are in a state of Production and set the Experience Live

54
Q
  1. How do you start a Silent Test?
    a. Move the Decision Model Variant to a state of Test
    b. Move the Decision Model Variant to a state of Draft
    c. Move the Decision Model Variant to a state of Archived
    d. Move the Decision Model Variant to a state of Production
A

a. Move the Decision Model Variant to a state of Test

55
Q
  1. How do you reinstate an Archived Decision Model Variant?
    a. Move it to a Test state
    b. Move it to a Draft state
    c. Move it to a Production state
    d. Create a clone
A

d. Create a clone

56
Q
  1. What’s the maximum number of Artificial Intelligence Models and Data Systems that Sitecore recommends you connect to per a Decision Model Variant?
    a. 2
    b. 4
    c. 3
    d. 1
A

a. 2

57
Q
  1. A Primary Goal is necessary to:
    a. Invoke a Decision Model
    b. View Analytics and potentially see a declared winner in the A/B Test
    c. See how many Guests entered the Test
    d. See the traffic distribution
A

b. View Analytics and potentially see a declared winner in the A/B Test

58
Q
  1. Can you revert to a previous version of a Decision Model Variant?
    a. No
    b. Only if you created the version yourself
    c. Yes
    d. Only if it’s the last saved version
A

c. Yes

59
Q
  1. Which menu item should you click to view sequential session events in the Guest Profile?
    a. Overview
    b. Properties
    c. Timeline
    d. Orders
A

c. Timeline

60
Q
  1. What must you create if you want to use the output of a Programmable Decision?
    a. Input Answer
    b. Output Reference
    c. Output Answer
    d. Input Reference
A

b. Output Reference

61
Q

Why use a Print Statement in a Programmable Decision?

a. To send the returned output to a shared printer
b. To send the returned output to a local printer
c. To see the returned output on the Logs tab using Test Canvas
d. To send the returned output to a pdf file

A

c. To see the returned output on the Logs tab using Test Canvas

62
Q
A

Sitecore Personalize (4 decks)

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