Experience Design and Event Management Study Guide

Question 1

A series of discrete interactions during the anticipation, participation, and reflection phases.

Answer 1

Microexperiences

Question 2

Buying Tickets, Parking at the Event, and going through security are examples of

Answer 2

Microexperiences

Question 3

A participants overall experience from start to finish; made up of microexperiences.

Answer 3

Macroexperience

Question 4

When a participant decides to take part in an experience.

Answer 4

Anticipation Phase

Question 5

When a participant engages with the event.

Answer 5

Participation Phase

Question 6

When a participant process the experience.

Answer 6

Reflection Phase

Question 7

The primary goal of ___________ is to create opportunities for participants to co-create interations leading to desired outcomes.

Answer 7

Experience Design

Question 8

Memorable experiences are recorded in __________

Answer 8

Episodic Memory

Question 9

Focus on the ______________ instead of the designers goals

Answer 9

what participants desire

Question 10

Being fully engaged in an activity

Answer 10

Flow

Question 11

Clear goals, Immediate Feedback, Challenge and skill balance, and losing sense of time are characteristics of ….

Answer 11

Experience Flow

Question 12

Habitual experiences that occur without much though

Answer 12

Prosaic Experiences

Question 13

Commuting to work or checking emails are examples of what type of experience…

Answer 13

Prosaic

Question 14

Occurs when something catches your attention requiring effortful thinking

Answer 14

Mindful Experiences

Question 15

An unexpected event is an example of

Answer 15

Mindful Experiences

Question 16

Occurs when emotion makes a experience last in your memory

Answer 16

Memorable Experiences

Question 17

Peak-End Rule

Answer 17

Experiences are often remembered based on the emotion intensity during peak moments and the end of the experience.

Question 18

Experiences that helps its participant to discover something new either about themselves or the worlds

Answer 18

Meaningful experience

Question 19

Experiences that lead to significant changes within someone

Answer 19

Transformational Experiences

Question 20

Interrupting habits in order to mindfully think about something

Answer 20

Effortful Thinking

Question 21

True or False: The reflection phase occurs after the event ends

Answer 21

True

Question 22

True or False: A well-designed prosaic experience eliminates unnecessary mental energy consumption

Answer 22

True

Question 23

True or False: Clear goals and immediate feedback are characteristics of flow

Answer 23

True

Question 24

True or False: Effortful thinking can turn a prosaic experience into a mindful experience

Answer 24

True

Question 25

True or False: A mindful experience keeps participants on autopilot

Answer 25

False

Question 26

True or False: The end result of experience design should prioritize the designers goals

Answer 26

False

Question 27

True or False: Meaningful experiences often lead to personal transformations

Answer 27

False

Question 28

Designing microexperiences with the same degree of intentionality

Answer 28

Intentionality

Question 29

The quality or state consisting of diverse elements

Answer 29

Heterogeneity

Question 30

Personals, Intentionality, Touchpoints, Reactions, and Contributors are all elements of

Answer 30

Experience Mapping

Question 31

Specific moments when a participant interacts with the elements within an experience

Answer 31

Touchpoints

Question 32

A generalization of participants

Answer 32

Personas

Question 33

Designing how participants move through time and space

Answer 33

Blocking

Question 34

When planning an event what questions should a event planner ask?

Answer 34

Who? What? When? Where? Why?

Question 35

Who are we inviting / including? Who is speaking at the event?

Answer 35

Who Questions

Question 36

What kind of event is ours? Is it formal or casual?

Answer 36

What Questions

Question 37

What time will it take place?

Answer 37

When Questions

Question 38

What venue will it be held at?

Answer 38

Where Questions

Question 39

What is our goal for the event? How can we measure our success / failure? What is our ROI.

Answer 39

Why Questions

Question 40

Relaying information clearly to its intended recipients

Answer 40

Communication

Question 41

Having proper knowledge and skill

Answer 41

Competence

Question 42

Behaving and interacting professionally

Answer 42

Courtesy

Question 43

Being trustworthy

Answer 43

Credibility

Question 44

The act of fixing mistakes

Answer 44

Recovery

Question 45

Delivering results consistently and accurately

Answer 45

Reliability

Question 46

Addressing participants needs

Answer 46

Responsiveness

Question 47

Ensuring customers feel emotionally and physically safe

Answer 47

Security

Question 47

Physical elements that make up an experiencescape

Answer 47

Tangibles

Question 48

A visual representation of a customers experience at an event

Answer 48

Experience Mapping

Question 49

Why is experience mapping important?

Answer 49

It allows planners to see all the details needed to plan each stage of an event. Involves thinking like the customer base.

Question 50

What are the experiencescape elements?

Answer 50

Personas, Intentionaility, Touchpoints, Reactions, and Contributers