Expanding The Business Flashcards
Expansion
The process of a firm getting bigger
Organic(internal) growth
Involves expansion from without business, for example by expanding the product range, or number of business units and location
Franchising
A business sells another business the right to use it’s name and sell it’s products
Franchise
The business that sells the right to use it’s name
Franchisee
The person/business that has purchased a franchise
Franchisor
The person selling the franchise
E-Commerce
The buying and selling of a product using the internet
Outsourcing
When a business uses other businesses to carry out certain tasks, for example production
Merger
Occurs when two businesses join to form a larger new business
Takeover
Occurs when an existing business expands by buying more than half the shares of another business