Existing technologies are not designed for digital products

Question 1

The goal of Amplitude

Answer 1

The goal of Amplitude is to help help companies build amazing products and we do that by providing analytics to get a deeper understanding of how users behave and what they’re doing in your products. We think of it in terms of what insights do you need so you can take decisive action and then confidently tie investments to outcomes.

Question 2

The challenges our customers faced

Answer 2

The challenges our customers faced before discovering our solution were around limited visibility, agility, and unrealized growth.

Question 3

When it comes to insights, teams can’t get visibility around

Answer 3

When it comes to insights, teams can’t get visibility around customer and digital product journeys because the tools they’re using - whether it’s web & marketing analytics or BI tools - limit exploration.

Question 4

Without these insights, teams are slow

Answer 4

Without these insights, teams are slow to make decisions. There’s so much data, so many complex workflows, interconnected stacks, and siloed teams that progress is hampered.

Question 5

And finally, the lack of these insights

Answer 5

And finally, the lack of these insights also means you can’t truly measure and drive business outcomes. You could be targeting and engaging the wrong customers. And can’t deliver personalized experiences at scale.