Exhibition Flashcards
Baudrillard (1988)
Commodity-signs
- exhibition crucial to making commodities into signs
Pike (2009)
Commodity signs made via geographical entanglements
- meanings developed as a result of association with places, spaces, environments, people
Sack (1988)
Exhibition about commodities is essentially re-contextualisation
- showing how the commodity can work in your context
Liens (2000)
Viking Foods (Norwegian Pizza/ 'cake') - 2006 = 20 million superiora sales
Pike (2009) Brand
Brand: identifiable kind or variety of good or service
Brand Value/Equity: the associated or perceived qualities
Branding: The process of attaching ideas to a brand
Goldman & Papson (2006)
Capitalist Brandscapes
- Nike at the summit of the Commodity-sign
- produces feelings, sign holds “magic and mystery”
Lurry (2004)
The brand as an interface/hyperlink/access to wider ideas
Lash & Lurry (2007)
Branding makes commodities into media objects
Holt (2006)
Brands are ‘parasites’
- feeding on other realms of cultural meaning
Goldman & Papson (1998)
Nike is no longer a manufacturing company, instead it is a marketing company
Phil Wright CEO- “Product is the most important marketing tool”
Klein (2000)
Branding boomerang
- the brand can be hard to control, and is vulnerable
Jhally (1990)
Commodity Fetishism
- We succumb to the ideas presented in advertising, attributing powers to it through media, and not through its process of production.
Jhally (1990) Veil
Commodities draw a veil across their own origins.
- We do not know about its consumption and what kinds of people made it
(Hartwick 2000 commodity chains aim to lift this veil)
Buckley (2008)
A fetish for defetishisation: showing geographies of production as part of their exhibition (McDonalds UK farmers)
Cook & Crang (1996)
Commodity fetishism even to the extent of it doubling where it represents ??????
Klein (2000)
The task of marketing is to avoid the moment branded products cease to look like lifestyles or grand ideas
Said (1978)
Commodifying difference, orientalism
Driver (2014)
Imaginative geographies: assigning of certain meanings and ideas to commodities from certain places
Cronin (2004/06/08)
Advertising is a complex part of exhibition.
- Can massive impact brand value
Jackson & Taylor (1996)
Advertisers are aware of growing sophistication of audiences
- Uneasy pleasure
Slater (2011)
Marketing is impossible entity as it is found between the cultural and economic sides of exhibition
Arvidsson (2005)
Brands are built on the immaterial work of consumers
- Ethical surplus (social bond, shared experience, a common identity)
Moor (2007)
Branding is key in the capitalist economy
- Branding is a historic entity
- Charities, cities, the worlds of sport and entertainment, even political initiatives.
Carducci (2006)
Culture jamming - counter bombardment of consumption orientated messages in the mass media (Handelman & Kozinets, 2004)
- Expression of political will
