EXAM2 pt2 Flashcards
Consumers are primarily interested in product availability with the lower price. Which type of concept is this?
Production Concept
Value can be increased by those EXCEPT:
Increasing Non-Monetary cost
“How likely is it that you recommend company X to a friend or colleague” describes:
Loyalty
Assurance is one of the dimensions of Service Quality; defined as:
The knowledge and courtesy of employees and their ability to convey trust and confidence
Designing the company’s image and offering to occupy a distinctive place in the mind of the target market
Positioning
SWOT Analysis stands for:
Strength
Weakness
Opportunities
Threats
Patient Satisfaction surveys are part of which of the following:
Control Process
Effective Inventory management is an important in meeting consumer demands for both goods and services is an Operation Prospective of Inventory Mgmt
False
Which of the following factors can help decide what and how many goods to purchase
Pharmacy goals
Pharmacy image
Venus Pharmacy buys 15 pints of castor oil from MCP distributors. MCP sends more of them, What desciribes this scenario
Cash discount
Quantity discount
Serial discount
[NONE OF THE ABOVE]
Acquisition cost would best be described as:
Price the pharmacy pays for the product
In the scope of merchandising, having the prescription department located at the rear of the pharmacy increases:
- Impulse Purchases
- Time spent browsing
Which of the following typically be located at the front of the prescription department
- Vitamins and herbal products
- Items at high risk of theft
What is/are used to display large quantities of an item
Floor stand displays
Majority of purchasing decisions are made before the consumer enters the store
False
The placement of items in more than one department is called
Cross-merchandising
The need of purchasing goods is determined by
Customer
Code information of reimbursement ____ medical
Description code