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Marketing > Exam - Unit 3 (ch. 30 & 31.1) > Flashcards

Exam - Unit 3 (ch. 30 & 31.1) Flashcards

1
Q

Product Lifecycle

A

introduction (launch), growth, maturity, decline

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2
Q

Product Depth

A

How many different kinds of a product

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3
Q

Product Width

A

How many different products in a product line

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4
Q

Product Line

A

group of similar products under the same brand

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