Exam - Assorted Slide Show Information Flashcards
1
Q
What are the 7 core marketing functions?
A
product/service management channel distribution pricing selling promotion market planning marketing information management
2
Q
What are the benefits of marketing?
A
better prices
better products
3
Q
What is promotion?
A
the act of a business making customers aware of a product
4
Q
List the five types of appeals and what they do.
A
sex: appealing to audience through sex
snob: consumer will be cool if they buy the product
authority: using a celebrity to endorse a product
plain folks: reverse snob appeal, average person
bandwagon: products that will make people “fit in”
5
Q
List three types of claims and what they do.
A
scientific: using numbers
compliment consumer: using flattery to butter up
rhetorical question: using a question to confirm customer desirability
unfinished claim: says product is “better” but doesn’t say in what way
