Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

Sports Marketing 630 > EXAM TWO > Flashcards

EXAM TWO Flashcards

You may prefer our related Brainscape-certified flashcards:
Sports Trivia flashcards
1
Q

Craig Domann (Guest Speaker)

What was his presentation about?

A

Having a Pro Mindset

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

Craig Domann (Guest Speaker)

What is his job?

A

NFL Agent

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

Craig Domann (Guest Speaker)

Explain:
Diagnose -> Dedicate -> Dominate

A

Diagnose: Block the noise, Rewrite your story, Tackle your past
Dedicate: Know your purpose, Be prepared
Dominate: Perform and Show Up, Biggest enemy is when you are attached to potential outcomes

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

Craig Domann (Guest Speaker)

Two types of haters

A
  1. Inner circle
  2. People who are doing better than you
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

Craig Domann (Guest Speaker)

Believing in yourself 99.99% of the time

A

Self Sabotage

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

Chiefs Visit (Guest Speaker)

Adding a Chiefs logo to an ad can improve ad effectiveness by

A

38%

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

Chiefs Visit (Guest Speaker)

Red Friday Flag Promotion

A

Collab with McDonald’s and Ronald McDonald’s house

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

Chiefs Visit (Guest Speaker)

Emotional connection leads to

A

Economic results

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

Hospitality Inventory

Never ending job for marketers

A

creating inventory and increasing percieved value of inventory

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

Hospitality Inventory

Hospitality inventory is designed to meet which of the following?

A

Fan needs and wants

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

Hospitality Inventory

The textbook classifies media guides as which type of hospitality inventory?

A

Print

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

Hospitality Inventory

Fan Needs & Wants

A

Connection

Entertainment

Escape

Giveaways

Networking

Participate

Socialize

Status

They love the stress of it (the game)

We admire athletes

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

Hospitality Inventory

Classic Hospitality Inventory Items?

A
  1. PSL’s
  2. Tickets
  3. Suites
  4. Club Access
  5. Parking
  6. Special Events
  7. Concessions
  8. Merch
  9. Memorabillia
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

Sponsorship Objectives

the reason “sponsorship works”?

A

lifestyle marketing

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

Sponsorship Objectives

Naming rights can be used to meet the sponsor objective of visibility.

A

True

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

Sponsorship Objectives

What do sponsors want from their partnerships with sports organizations?

A
  1. Influence public perception
  2. Awareness
  3. Segment Targeting
  4. Community Involvement
  5. Goodwill (entertainment & suites)
  6. Media Benefits
  7. Competitive Advantage
  8. Achieve Sales Objectives
  9. Exclusivity
  10. Hospitality Benefits
  11. Visibility
17
Q

Sponsorship Objectives

Which of the following objectives is particularly important to a potential sponsor that is either not well known or they are launching a new product?

A

Awareness

18
Q

Sponsorship Objectives

Which of the following sponsor objectives could be directly met by partnering with the Royal’s and their Royal’s Charities program?

A

Community Involvement

19
Q

Sponsorship Inventory

Sponsorship Inventory Rights

A
  1. Use of logo
  2. Exclusive association
  3. Naming rights
  4. Use of phrases
  5. Use of product
  6. Promotional Activities
  7. Media assets
20
Q

Sponsorship Inventory

What is this industry all about?

A

Revenue

21
Q

Sponsorship Inventory

What do we have to sell to fans?

A

Hospitality Inventory

22
Q

Sponsorship Inventory

What do we have to sell to sponsors?

A

Sponsorship Inventory

23
Q

Sponsorship Inventory

Which of the following categories represents the majority of sponsorship spending worldwide?

A

Sports

24
Q

Sponsorship Inventory

Why do sponsorships work? (Fans)

A

Reaches consumers through “lifestyle” marketing

25
Q

Sponsorship Inventory

Why do sponsorships work? (sponsors)

A

Being linked to sports is valuable to:
1. public acceptance to sporting events
2. strong fan followings
3. newsworthiness of sporting events

26
Q

Sponsorship Inventory

Why do sponsorships work?

A

way to reach specific segments
1. Demographically
2. Psychologically
3. Geographically

27
Q

Sponsorship Inventory

Sponsor Activation

A
  1. Online
  2. Mobile
  3. PR
  4. Tickets
  5. VIP Access
  6. Media
  7. On-site
  8. Social
28
Q

Pricing -> Revenue Maximization

Key factors determining success or failure

A
  1. Quality -> How valuable is the product percieved to be
  2. Quantity -> How is the product being sold?
  3. Time -> Does the consumer have time to consume the product?
  4. Cost -> Does the customer see the value proposition as favorable?
29
Q

Pricing -> Revenue Maximization

What is important to know about every game?

A

Every game is unique product, none are the same

Sports Marketing 630 (2 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions