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Sports Marketing 630 > EXAM ONE > Flashcards

EXAM ONE Flashcards

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Sports Trivia flashcards
1
Q

Sunk Costs

A

Costs that cannot be reclaimed

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2
Q

What sport makes the most revenue?

A

Soccer

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3
Q

What makes up the sports ecosystem?

A

Product, Fans, Media, Sponsors

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4
Q

What are the Fan Needs?

A

Connection, Entertainment, Escape, Giveaways, Networking, Participate, Socialize, Status

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5
Q

Most important “fan needs” with people?

A

Entertainment and Connection

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6
Q

Three types of people in sports? What are they?

A

Sports Nut, Socializer, Status Seeker

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7
Q

What are the characteristics of the sports “product” itself?

A

It’s inconsistent in nature, the game only plays a part, and the sports marketer has little control over the core product

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8
Q

What are the Core Elements?

A

The Venue, Equipment, Fan Behavior, Personnel and Process, Rules and Techniques, Star Power

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9
Q

What are the Sport Product Extensions?

A

Introductions, Concessions, Entertainers, Promotions, Shows, Memorabilia, Stats

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10
Q

What sports league has the shortest actual game length compared to live-action runtime?

A

NFL

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10
Q

What is contained in the “Ensemble”?

A

Artifacts, Aesthetics, Landscape, History, Problems

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10
Q

Festival, Game, and…

A

Spectacle

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10
Q

Game, Spectacle, and…

A

Festival

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10
Q

Festival, Spectacle, and…

A

Game

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11
Q

What is an example of a Spectacle?

A

Any football stadium (ex. Arrowhead)

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12
Q

Smaller Venues lead to…

A

Fewer seats, more lounges/social spaces, more intimate, more expensive

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12
Q

What league has the most star power?

A

NBA

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12
Q

The combination of all of the core elements and extensions of the sports product related to game day is referred to as which of the following?

A

Game Presentation

13
Q

When considering Boston’s Fenway Park in terms of the idea of an ensemble and as discussed in class, the irregular dimensions of the field (i.e. 310 feet to left field wall, 390 to center, 302 feet to right) corresponds to which of the following?

A

Aesthetic

14
Q

Recent evidence suggests that the response to a greater demand for shared experiences among fans has led to which of the following?

A

Fewer seats, and fewer suites

15
Q

Which factor was not mentioned in the textbook discussion as an influence on the sport drawing radius?

A

Popularity of the team

16
Q

What league leads in revenue?

A

NFL

17
Q

In 2022, the NFL produced more revenue than MLB and MLS combined.

A

True

18
Q

For 2022 legal sports betting in the U.S., the state’s total revenue through taxes exceeds the total revenue that goes to the sports books.

A

False

19
Q

Equation for Potential Winnings while being an Underdog

A

Specified #/100 x What You Bet

20
Q

On average, which type of bet provides the poorest value to the bettor?

A

Same game parlay

21
Q

Who is second in revenue, behind the NFL?

A

NCAA

22
Q

What are the three types of media in Web Metrics?

A

Earned, Paid, and Owned

23
Q

Example of Earned Media?

A

Customer Reviews

24
Q

Example of Owned Media?

A

Websites

25
Q

Example of Paid Media?

A

Ads

26
Q

Two Models for Web Metrics

A

Pay per Click (PPC) & Pay per View (PPV)

27
Q

Improving Email Metrics (Open Rate)

A

Test subject lines

28
Q

Improving Email Metrics (CTR, CR, CTOR)

A

Improve targeting and personalize

29
Q

Improving Email Metrics (Bounce Rate)

A

Clean lists

30
Q

Improving Email Metrics (Unsubscribe Rate)

A

Manage frequency

31
Q

How many daily users are on email?

A

4 billion

32
Q

Revenue from email?

A

$11 billion

33
Q

Do many marketers send emails several times per month?

A

Yes

34
Q

Are businesses increasing their email budget?

A

Yes

35
Q

Guest Speaker 6 Categories

A
  1. Corporations and Non-Profits
  2. Schools
  3. Youth groups
  4. Religious Organizations
  5. Performances
  6. Friends and Family
36
Q

What did Katherine do for a group night?

A

Celiac Awareness Night

37
Q

What was the name of the software Katherine uses to manage group ticket events and sales

A

FEVO

38
Q
A

Sports Marketing 630 (2 decks)

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