Exam Structure Formula

Question 1

Structure for two market

Answer 1

Point-explain

Question 2

Structure for 6 marker

Answer 2

Step 1: Point/Argument that is accurate to the question
Step 2: This means that…. (Here you expand/explain your initial idea and the consequences)
Step 3: This is important to . . . .(Business or person’s name) . . . . especially because….
Step 4: This will also lead to …. (explain how your Step 2 could lead to a more significant consequence
(e.g. higher sales / lower costs / increase productivity / improve customer service)

Question 3

Structure for 4 marker

Answer 3

Point/Argument that is accurate to the question
Step 2: This means that…. (Here you expand/explain your initial idea and the consequences)
Step 3:This is important

Question 4

Structure for 9 marker

Answer 4

Paragraph 1
Point- Pro in the context of the Questions
-This is because…
-This will lead to…
-Therefore….

Paragraph 2
Point - Pro in the context of the other option (on the other hand)
-This is because…
-This will lead to…
-Therefore….

Paragraph 3 Recommendation
Overall I think…(make a decision)
Justify your decision using a reason no yet discussed within your answer!
Why is it better than the other option

Question 5

Structure for 12 marker

Answer 5

Point/Argument that is accurate to the 1st bullet point
Step 2: This means that…. (Here you expand/explain your initial idea and the consequences)
Step 3: This is important to . . . . (Business or person’s name) . . . . especially because….
Step 4: This will also lead to . . . . (explain how your Step 2 could lead to a more significant consequence
(e.g. higher sales / lower costs / increase productivity / improve customer service)
Example: One reason they should consider (option 1) would be that…. This means that…. This is important
to XYZ Ltd especially because…. This leads to………
3) Paragraph 2 - Argument on Option 2
Requires a line of reasoning that analyses an argument (good or bad) relating to 2nd bullet point option
Step 1: Point/Argument that is accurate to the 2nd bullet point
SStep 2: This means that…. (Here you expand/explain your initial idea and the consequences)
Step 3: This is important to . . . . (Business or person’s name) . . . . especially because….
Step 4: This will also lead to . . . . (explain how your Step 2 could lead to a more significant consequence
(e.g. higher sales / lower costs / increase productivity / improve customer service)
Example: One reason they should consider (option 2) would be that…. This means that…. This is important
to XYZ Ltd especially because…. This leads to………
4) THE DECISION
DECIDE + JUSTIFY + COMPARE + HOWEVER
1. DECIDE Overall, the business should….…… (just give your recommendation clearly)
2. JUSTIFY: They should choose this option because…… Additionally……. (aim for 2-3)
3. COMPARE: This option will be better than the other because… (based on which option better
meets the needs of the business (check the last sentence on the exam!)
4. HOWEVER, my recommendation depends on….
These should be ideas that add caution (due to the specific nature of the business’s situation) to your
decision that should be considered by these owners in particular such as:
Consider 2-3 of:
A. B. Short vs long term impacts of the recommendation
Costs vs rewards (consider costs, time, specific affected stakeholders)
C. D. The potential impact on different functional areas (finance, operations, marketing, HR)
How the decision aligns/does not align with aims/goals of business
E. the level of risk of the recommendation (why might the recommendation ‘go wrong’!)