Exam Review Flashcards
Brand Name
Part that can be spoken
Trade Name
Used to identify a company or an organization
Brand Mark
Symbol, design, or group of letters and cannot be spoken
Trade Character
A Brand Mark that has been personified
Trademark
A brand that is owned by a business and designated by the ™️
Primary reasons brands are used
For identification and differentiation
A benefit that customers get from branding is…
Help identify the product/service
A benefit that businesses get from branding is…
That the consumers know that the product/service is theirs
Characteristics of a good brand name
It looks appealing and it is easy to read
Licensed Brand
The legal authorisation by a brand owner to allow another company to use the brand in exchange for a fee
National Brand
A product that is branded by the manufacturer and distributed nationally
Family Brand
A category of brands in which one brand is used for a group of related products in a product product line
Generic Brand
An unbranded product that is plainly packaged, has lower or standard quality, is sold at a lower price than a branded product, and receives little or no promotion
Brand Loyalty
Customers’ allegiance to a particular brand
Something bad about brands
Can be confusing and overwhelming due to the number of Brands
